Why Promo Flags Should Be On Your Next Marketing Campaign?

Take advantage of the weather, especially the wind, and get people looking at your brand through promo flags! Let’s go over its common types, printing methods you can use and more outdoor displays you can leverage!

Promo Flags

Promo flags are a type of flag specifically designed to be used in marketing. They usually have bold and stylish designs to attract attention and are made with durable fabric to withstand outdoor weather.

These advertising flags typically feature customised messages, logos or promotions for its target market. They’re widely used outdoors but just as formidable in in-store marketing.

Types of Promo Flags You Can Use

Here are some of the most commonly used flag types for advertising that you might want to use for your next marketing campaign:

Teardrop flags resemble the shape of a teardrop, with a rounded top.

They offer a unique and eye-catching display, making them a popular choice for outdoor advertising at events and trade shows.

Feather flags have a sleek and smooth design that resembles a feather.

They are mostly straight along the side where the pole is and then curve over at the top. They also curve slightly along the bottom.

Rectangle flags are rectangular and offer a more traditional flag design similar to that of a standing banner display.

The flag pole runs on one side with a bar across the top. They provide a larger surface to display your brand.

Angled flags have a classic shape that curves the pole at the top with drops with a straight edge at the bottom.

They also offer a wide surface to display brand messages and logos and are often used outdoors.

Printing Methods Suitable For Your Promo Flags

  • Screen Printing

Screen printing is a classic printing method that pushes ink into a stencilled mesh and onto the substrate. With every change of ink colour, the same process will be done until the design is completed.

For that reason, if your design only uses a few colour and for mass production, this is the best decoration you can choose.

Screen Printing
  • Dye Sublimation

Dye sublimation is a printing process that prints the image on a sublimation paper first. After that, the sublimation paper and the textile is heat pressed to transfer the image to the substrate.

It creates a vibrant colour print and is good for detailed logos or images.

  • Direct-to-Garment

Unlike screen printing which prints the design on top of the textile, hence people can feel the image, the ink in direct-to-garment printing is absorbed directly by the fibres of the garment.

Direct-to-garment printing produces high-quality images and are suitable for both light and dark materials.

Why Promo Flags Should Be On Your Next Marketing Campaign?

1. They attract attention.

Promo flags are great at attracting attention. The windier the day the more likely the flag is to move frantically with the wind. Therefore with more movement, it can gain more attention as the energy expressed brings customers’ eyes to your brand name and even your store.

In addition to that, they naturally stood out due to their usual height designed to be over people’s heads in order to be more visible from afar.

2. They’re customisable.

The flags can also be easily customised to suit whatever you are promoting, be it a product or your company – the variance in design is unlimited. These can be small and fun-shaped or large, attention-grabbing flags that gently sway in the wind with a huge logo. Either way, a flag is the perfect POS display.

3. They reach a wider audience.

With the flag being double-sided, it means that not only will it attract the attention of customers in one direction, as a display or poster does, but it will work with customers from all different angles – preventing restrictions on brand awareness.

Their tall and dynamic nature also makes them highly visible, even from a distance. They stand out in crowded environments, such as trade shows, festivals, or busy streets, ensuring that your message reaches a wider audience.

4. They’re portable.

Promotional flags are lightweight and easy to transport. They are mostly composed of the pole, the base and the flag. They don’t occupy much space in transportation as well.

They can be quickly assembled and disassembled, making them ideal for mobile advertising campaigns and events. You can easily move and position the flags in strategic locations to target specific audiences or capture foot traffic in different areas.

5. They’re versatile.

As mentioned above, the promo flags are highly customisable from their size to their design. In relation to that, they’re also versatile in terms of the context and setting that they can be used.

Whether indoors or outdoors, they can bring the same attention to your brand. They are adaptable to different advertising needs and can be easily integrated into your overall marketing strategy.

Find more outdoor displays to reach a wider audience here:

Utilising shade advertising allow brands to provide prospective customers to seek rest under the promotional shade and advertise at the same time. We listed our top 8 shade advertising designs for you here:

Compared to most OOH which requires great creativity to pop out, an LED advertising panel immediately gets attention. Find out more in the blog below:

Street advertising display is a form of out-of-home that people cannot block or skip which is why it’s an effective promotional display!

Increase your brand awareness with promotional display and double it with displays your customers will be engaged in like an outdoor umbrella they can tilt against the sun.

This bike corral caught our eyes and sparked our imagination for the vast advertising opportunities it can open for brands! Read more here:

Promo Flags FAQs

All you need to know about promo flags!

How do I assemble and set up a promotional flag?

Promotional flags typically come with a pole and a base. To assemble, insert the pole into the designated sleeve of the flag and secure it with the provided attachments. Then, place the base on a stable surface and insert the pole into it. Make sure the flag is properly tensioned and adjust as needed.

Can promotional flags withstand different weather conditions?

Yes, promotional flags are designed to withstand various weather conditions. However, the level of durability may vary depending on the flag's material and quality. Flags made of durable fabrics, such as polyester or nylon, are often more weather-resistant.

Are promotional flags easy to transport?

Yes, promotional flags are generally lightweight and easy to transport. They often come with a carrying bag or case for convenient storage and transportation. The flags can be disassembled and folded, making them compact and easily portable.

To Sum It All Up,

Promo flags are a versatile promotional tool that can be used across industries and brands. It’s highly customisable and lightweight which are some of its features that brands can take full advantage of.

If you’re interested in these specific products please quote ODM–1207 when speaking to our sales team.

Harness ODM’s Talent!

The ODM Group is a promotional product development company established in 2003. We have decades of experience in this industry and kept our eye open for any fresh innovations.

ODM has its own creative team, Mindsparkz, who can work with your from concept and product brainstorming up to production. We specialise in the customisation of promotional merchandise and branded display. Contact us today!

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2024-03-26T16:52:39+08:00

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