The duty free shop in Hong Kong airport has multiple promotions for alcohol beverages. Companies such as Hennessy XO and Ballantine’s are offering promo gift bags to their customers. The promo gift bags comes in various form such as trolley luggage and PU leather duffle bags.
How to utilize promo gift bags in luxury marketing?
In luxury marketing, the gift has to match the prestige of your company. Materials such as leather, high quality cotton and polyester can be used in manufacturing the gift bags. You can add aluminum or silver metal tags to make it look luxurious. Customization of size, shape, material and color can be done better suit your company image. Since they are made from high-end materials, it will appeal to buyers in luxury marketing.
Although the promo gift bag is not the main reason influencing purchase decision, it will definitely justify high price point of the alcohol beverages and any expensive products. Customers will expect something decent to feel special and cared for by company. This gives them additional reason to purchase from you and not from your competitors.
For branding and advertising opportunity, you can take advantage of the flat and large surface area of the bag. Engraving, stitching and printing of company logo can be done on the bags. This acts as advertising too in increasing brand visibility. When your company logo and name are constantly exposed, brand awareness will increase.
Last but not least, promo gift bags are ideal and handy marketing giveaways for your customers. They will remember your brand and associate it in a positive manner. With that, you can retain a loyal customer base that talk positively of your brand and make repeated purchase.
Kindly check our other blogs for more case studies on promo gift bags. Contact us here for more information in manufacturing various types of bags. Our in-house design team, Mindsparkz, will be more than happy to assist you with creative concepts.