The leading soft drink company, Coco Cola, have been offering promotional earphones, along with uniquely branded packaging. This was done for their recent promotional campaign, which turned out to be very successful.
The general marketing strategy for Coca Cola has always been to give customers highly visible, branded gifts – as you can see from the eye-catching promotional earphones below.
Why was this promotional campaign so successful for Coca Cola?
The selling point of this promotion was the uniquely designed ear buds, which are shaped like bottle caps and branded with the Coca Cola logo. The bright color and unique, innovative shape will make them extremely attractive to consumers. So these aspects together make it more likely that consumers will purchase Coca Cola drinks, in order to get the promotional earphones.
During this promotion, consumers were entitled to a pair of promotional earphones as part of a ‘gift with purchase’ campaign. Although these promotional earphones would work just as well in a giveaway.
It’s not only the promotional headphones that made this campaign so successful, but also the packaging. Coca Cola used attractive packaging, which had bright colors, along with the company logo in numerous places. They did this to catch consumers’ attention, while also increasing brand awareness.
Branding on the promotional gift
As a marketing gift, the branding can often be more important than the gift itself. This is why we offer full customization on the earbuds and packaging, so that you can match your marketing campaign. Regardless of your chosen design, you can be certain that any branding on the earbuds will be highly visible.
If you’re interested in reading more cases studies, then be sure to check out the promotional campaigns below: