This is indeed an interesting promotional campaign. From 22 Feb 2013 to 25 March 2013, The Wallet Shop is offering a mystery gift with a minimum spending of S$60. So what is the promotional gift? No one would know the contents until they receive the gift.
Promotional Gift by The Wallet Shop – March Mystery Surprise
The Wallet Shop is a chain of stores in Singapore specializing in the sales of wallets. The retail chain was founded in 1997 and has since expanded to 10 outlets across Singapore. They offer a wide variety of brands, namely Picard, Guy Laroche, Victorinox , Billabong, Munkees, Envirosax, OZOZOsac and MYUK.
Unique Selling Point
The unique selling point of this promotional gift is the mystery element in it. The Wallet Shop did not reveal what the gift is, how big it is, its retail value and so on. This arouse curiosity from the customers. Some would be dying to find out how good the gift would be. This is especially so for any brands with very positive image. This campaign will attract more attention to the brand.
Benefits of Promotional Gift
Having such a promotional gift would help to greatly increase sale. The campaign pushes the customer to purchase at the minimum amount to receive the promotional product. If you want to do the same as The Wallet Shop, be sure to brand the mystery gifts with your logo. Promotional gift is a great tool to communicate your brand. It also creates a deep impression in your customer’s mind, increasing brand recall.
Another benefit of this promotional gift is the attention drawn to the brand. Any promotional campaign will receive a lot of attention. Any unique campaign like this one will draw even more attention. Customers may talk about the it on social media like Facebook or Twitter, creating a ‘trend’ for your promotional campaign.
