Wyeth, one of the leading milk powder brands for children, is currently holding a promotion in Malaysia. The complimentary promotional tumbler that Wyeth is giving away with each purchase of a tin of milk powder has proved rather effective.
With 6 different types of design for customers to collect this gives the customers incentive to make repeat purchases and collect them all. The designs on the tumbler are customized to Wyeth’s theme, its golden lion as its mascot. These are especially appealing to children.
Using the phrase “While Stocks Last” creates a sense of urgency, making any marketing efforts more effective.
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