These days, every new video game release, features many new versions. The collectors edition is of course the most valuable one. For the launch of Sony PS3’s game, BEYOND, the studios has included several promotional items in the box.
What are the promotional items in the set?
Those promotional items are “BEYOND” the others.
When you buy a collector edition of a product you want to be delighted by its content. It is the case here with the BEYOND luxury set. We can count three different items: two are quite standards and the other one is directly inspired by the story of the game. A torch lamp as well as two glasses are offered. We can see that those promotional items have a high perceived value. The four different video game artworks are collectible. They referred to a specific moment of the movie.
The promotional products of a collector edition are always a must have for any fan. Innovation and creativity are the two keys to enhance the attractiveness of the collector edition set.
Why promotional items make a win-win situation?
Those promotional items are “BEYOND” the others.
Of course, it is pretty common to create collector editions of a movie or a video game; every studio does that. You have then to stand out from the crowd by adding in a touch of imagination and boldness to the set. Beside that, the use of promotional items can be seen as a win-win situation. Indeed, the customer will feel special because he will get some items that cannot be found anywhere else -even if he pays for that. On the other hand, the studio will increase both its sales and its brand awareness. Most of the time, promotional items are quite cheap but have a huge impact. So do hesitate even for a second to use them to increase the awareness of your products!
