Marketers understand the impact of promotional products on your business. Previous studies have found that customers are likely to remember a brand after receiving a promotional product. Hence, ODM believes that promo gifts play a vital role in enhancing brand recall, improving profitability, and bringing instant brand recognition.

Promotional Products - ODM Factory Visit to Xiamen in China

Promotional Products – ODM Factory Visit to Xiamen in China

Promotional products are virtually everywhere. They are probably the most effective and cost-efficient way to promote a brand. They are perfect for small enterprises that want to connect with customers and build better business relationships. For established companies, having a promotional product especially designed for their organization can help expand their market reach and reinforce their brand presence both offline and online.

Companies can reach out to their target audience through different types of promotional items such as:

  • Branded Merchandise- Communicating your brand message is easier with branded merchandise. As customers use your marketing gifts in their every day life, they are being exposed to your brand.
  • Corporate Gifts- They are used for numerous purposes such as to promote your company, build stronger business ties with clients, and show gratitude to your customers.
  • Gifts with Purchase- Versatile and relatively inexpensive, these items are a perfect vehicle to get your brand into the hands of your target customers.
  • In Pack and On Pack Promos- These techniques are a great way to stand out in a rather busy retail environment. Using in-pack and on-pack promos can encourage buyers to purchase on the spot.
  • Point-of-Sale Displays- point-of-sale display (POS display) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the “point of sale”).

ODM specializes in creating different promotional products, marketing gifts, and displays for different industries:

  • POS Display
  • Drinks Promotional Gifts
  • Food Promotional Products
  • Electronic Promotional Products
  • Gift with Purchase
  • Sports Promotional Items
  • Outdoor Promotional Gifts
  • Christmas Promotional Gifts
  • Home Appliances Promotional Products
  • Beauty Promotional Gifts
  • Kids Promotional Gifts

In order to ensure the quality of the product, ODM visits factories. There they check whether the products are manufactured according to the requirements of the clients.

Just recently, the ODM group has visited a factory in China. And in this blog, we would like to share you our experience.

Promotional products - ODM Factory Visit to Xiamen in China

Promotional products – ODM Factory Visit to Xiamen in China

ODM staff just returned from a factory visit in Xiamen and we are glad to say everything is running smoothly.

Not only did we conduct a follow up factory audit, but we also fostered better relationships with the factories. This allows ODM to easily communicate the needs and requirements of clients clearly to the factories and to work on new product development. For current orders, potential problems can be averted and solutions can be implemented quickly.

During the factory visit to Xiamen, ODM staff thoroughly ensured that all resources are in place for the current orders to be successful. Having staff on the ground is key for ODM to monitor production lines during production. This is important as it determines the seriousness and efficiency of the factory when processing your order…

Production Process: Promotional products Customised Folding Bags

Here is a brief overview of how customised folding bags are made.

Material is dyed to match the pantone of the logo of our client. Materials such as zips and thread were also ordered beforehand. This process of preparing the raw materials is important and it usually takes up quite a bit of work and time.

When fabric arrives in the factory it is stacked in rolls. Such organization shows that the factory follows standard operating procedures. Factories should send approval/confirmation of materials and colour to their clients.

Promotional Products - ODM Factory Visit to Xiamen in China

Promotional Products – ODM Factory Visit to Xiamen in China

Once clients approved, the factory will start production at full speed. The shape and construction were confirmed before the order was placed and the materials were dyed.

The material will be cut into workable sizes. Then it will be fashioned into various shapes and sizes using moulds. Only two people are required to operate at a time in the factory we visited.

 

 

Promotional Products - ODM Factory Visit to Xiamen in China

Promotional Products – ODM Factory Visit to Xiamen in China

Promotional Products - ODM Factory Visit to Xiamen in China

Promotional Products – ODM Factory Visit to Xiamen in China

Next, is printing. The material- cut in various shapes and sizes- will be printed with designs using silk screen printing. They are then laid out to dry on long tables like in the picture below.

Promotional Products - ODM Factory Visit to Xiamen in China

Promotional Products – ODM Factory Visit to Xiamen in China

The printed materials are sent to the production line for sewing. All sewing follows a certain procedure. Each staff will be assigned to work on one specific part of the product.

Promotional Products - ODM Factory Visit to Xiamen in China

Promotional Products – ODM Factory Visit to Xiamen in China

After all the sewing is done the factory QC team will check for defects such as untrimmed threads.  These bags will be reworked. Finally, the bags are packed according to client specifications.

To ensure all merchandise are of good quality, we will send ODM Quality Controllers to do a Final Random Inspection (FRI) once goods are done.

Need an affordable and independent QC in China? We recommend Quality Command. They have extensive knowledge in Quality control and Inspection procedures so you can rest assured that factories are compliant with standard Operating Procedures and that your products are made according to your requirements. Contact ODM to learn about how we can help create quality promotional products!

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