This is an ongoing promotion which is being run by the leading sports drink company, Lucozade Sport. In this campaign, Lucozade are giving away promotional sporting apparel, as well as other sporting kits, such as rugby and running. These promotional sporting apparel can only be claimed by redeeming codes that can be found on Lucozade bottles.
How will promotional sporting apparel benefit your business?
To know how it’ll benefit your business, you first need to understand how Lucozade are running it in order to maximize the benefits. To earn a kit, or any other sports apparel in the Kit-Out Project, customers must enter codes (one code can be found on each bottle of any Lucozade Sports drink) on the Lucozade website, then once they have earned enough they can look through all the sports apparel Lucozade are offering and then ‘buy’ them with the points, for example gym short cost 50 points.
The way Lucozade have run and marketed this promotion is nothing short of genius, for a number of reasons.
Firstly, the fact that consumers have to collect codes, which can only be collected by purchasing bottles of Lucozade Sport is clearly going to increase new and repeat sales drastically.
Secondly, all the promotional sporting apparel Lucozade Sport are offering are branded with their own logo. So everything consumers earn will likely be used in public sports matches, so their brand is going to be highly visible, which in turn will increase brand awareness.
Finally, it will create a positive association between the brand and consumers, as the consumers feel happy to have received sports apparel for ‘free’, which they’ll have fun with.
If you’re interested in discussing this promotional campaign, then please contact us here. Our team will be more than happy to assist you with enquiries here. Alternatively you can contact our creative team, Mindsparkz, who would be glad to assist you with the design of any promotional product.