Currently on Macy’s online store, purchase 2 or more Ralph Lauren Midnight Romance fragrance items and receive a complimentary gift box.
Gift box with purchase
The famous brand, Ralph Lauren associates itself with the New York department chains store Macy’s offering a gift box for its new fragrance. Midnight Romance is a successor to the famous fragrance Romance from 1998, which has offered several versions so far. The classic love story of Romance takes a daring, sensual turn with this mysterious and seductive new facet of the fragrance. Passions are awoken by raspberry, Italian bergamot and juicy litchi in top of the composition; the heart encompasses seductive peony, sambac jasmine and freesia warmed with a sexy blend of black vanilla, ambroxan and iris absolute.The fragrance is signed by perfumers Honorine Blanc and Alberto Morillas of Firmenich. Ralph Lauren Midnight Romance is available in a bottle of characteristic form, made of transparent glass with a black-silver stopper and a tag with the name of the fragrance. Midnight Romance is available as 30, 50 and 100 ml Eau de Parfum, accompanied by a body care collection – 200 ml perfumed bath and 10 ml rollerball bottle.
Benefits of the gift with purchase
The concept of gift with purchase relates to the idea of providing an additional item as an extra gift or bonus with the purchase of a specific product from the company’s range. This has three major benefits as a marketing technique. Firstly consumers are more likely to purchase a product with an extra free gift than a competitive product without the extra “bonus”. Secondly, studies have also shown a gift with purchase can be a far greater incentive than a simple discount, while costing the company less in many cases. Thirdly, the gift given will generally be an item printed with the company logo, allowing for further display and promotion of your brand to other potential consumers.
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