When we go to a store, we can always observe on pack dairy promos everywhere. On ODM´s eyes, dairy promos are one of the most largest promotional gift sectors in this industry and makes a huge impact in a marketing campaign.
Customers, especially kids, love to receive freebies from the brands and at the same time enjoy consuming their product. As marketers, we need to find ways to looking completely exclusive in relation to our competitors and gaining new individuals in the target market.
Below we can see a few dairy promos cases which have been successfully marketed and targeted.
In the UK we haveCravendale branding all their milk cartons with the Muppets characters as part of their dairy promotion and giving away a Kermit backpack.
Cravendale and The Muppets – Kermit Backpack used for dairy promos
In Singapore, we have seen that Daisy Milk has been using stylish cups as a giveaway with the purpose of providing a valuable promo item to their customers that will be used in a daily basis to consume their product.
Daisy-Milk-GWP-Stylish-Mug as part of dairy promos
In Malaysia, Marigold has been offering Gift with Purchase Promos by using milk promotional gifts such as pouch, tote bag and mugs. Here we see a different approach adopted by them! They are now offering a fork for every 2X 1L of Milk purchased.
Marigold Fork to be used for Dairy Promos
Another famous giveaway Marigold has included in its Malaysian market are promotional tumblers. These tumblers can be easily customized according to designs and we can play around the materials.
Marigold-Milk-Promotional-Tumbler used as dairy promos
General Mills, the global food company, recently launched their new Cocoa Puffs Brownie Crunch Cereal. To increase awareness of this product, they gave out some promotional packs!
coco-puffs used as dairy promos
In Spain, Cola Cao has recently been using promotional colouring cups to grab children´s attention and make them have a fun time by being able to draw up their own designs on cups!
Promotional colouring cup by Cola Cao used as for dairy promos
In Hong Kong, Chinese dairy company Mengniu is offering its customers an On Pack Promo. With every promotional pack purchased, customers receive a free torch light.
Mengniu uses a torch light as part of their dairy promos
Worldwide brands have already given the step to grab their clientele and retain them so that they keep purchasing again and again without shopping around. It is the time to look for dairy promos that are more creative and which will make our customers feel valued.
And you, what promotions are you using in these promotions?
You can have a search through our main posts relating milk promos here.
Get ready for national milk day that takes place in 2 months!
