Trade Show Marketing: Imbibe Live 2016

Imbibe Live has just finished and ODM were fortunate enough to be able to visit and see the Trade Show Marketing at this innovative exhibition.

ODM has years of experience working with the Drinks Industry and this was an opportunity we couldn’t pass up, we got to rub shoulders with every type of Drinks Professional at this year’s Imbibe Live. Visiting allowed us to take part in ground-breaking tastings, source new products and discover new trends evolving the industry.

Being a marketing agency that specializes in innovative ideas in promotional merchandise, we wanted to be part of Europe’s largest on-trade drinks exhibition. We were not disappointed as there was some fantastic displays, parking a Land Rover and getting the British Patriotism angle or having the Summer theme with a mini bar Volkswagen Van.

Trade Show Marketing Imbibe Live 2016

Whether you’re interested in wine, spirits, beer, cider, soft drinks or the full spectrum of drinks, if you source, buy or serve drinks within the drinks industry, Imbibe Live is the must-attend show for you.  (Imbibe Live 2016)

This year’s programme featured leading industry figures and ambassadors across every drinks category, and Imbibe Magazine’s award-winning team also took part. The result is an unmissable event for ODM and we gained more knowledge for our drinks IQ, business acumen and service skills.

Why should you attend Imbibe Live 2016 #ImbibeLive?

• Pick up hundreds of new drinks and product ideas that will excite your customers
• Tap into the latest drinks trends and new products
• Listen to thought-provoking talks from leading drinks experts
• Find out new ways to increase profits from drinks sales through business-focussed seminars
• Experience rare tastings across all categories
• Get bespoke advice from the Imbibe team such as drinks list assessment
• Network with peers and industry players from all the different drinks sectors
• Be inspired by Imbibe’s creative out-of-the-box thinking
• Discover a wide range of other products from associated sectors such as snacks, glassware and equipment.  (ImbibeLive 2016)

The ODM Group has tons of experience in Drinks Promotions. We are always visiting Trade Fairs to see what current items are existing in the Market, as well seeing where we can pitch the perfect items to be included in the next Trade Fair.

Adding Promotion Products to your Brand or Stand are the perfect addition to increasing Brand Awareness and Recognition. The items above are just a few of our favourite items that would be great for Wine Promotions.

Rewarding Customers with Gift with Purchases, On Pack Promotions or Custom Packaging, In store Displays and POS Displays are the perfect addition to any Brand.

Please contact us if you have an interest in Marketing and Promotional Products for Drinks Industry. 

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