To attract children, Nestle is giving away toys in their Honey Stars cereals in Hong Kong stores.  There are 3 different designs toys available – a strategy to induce repeat purchase.  The exterior packaging has been custom designed, containing all the instructions and the different models of the toy.

  • Red Flyer – A boomerang type toy where one has to flick it with his wrist to elevate it
  • Blue Spinner – Rotate this propeller type device with your palms to release it into the air.
  • Silver Twister – A yellow pilot is situated on the device where one has to simply throw it like a paper plane.

As the toy can be dismantled into smaller components, it can be packaged into a smaller box and therfore fits easily as an in-pack promotion.

Although the toy seems very interesting on the packaging, due to children playing and the atmosphere this created, the overall toys are relatively basic and very cost effective.