Promotional Giveaway by Teisseire – Headphones For Tour De France

Teisseire,  a French syrup company, is sponsoring the Tour De France 2012. To promote themselves and the event they chose to give away these branded headphone sets.

Teisseire has already  sponsored the Tour De France so many times in the past, but this year they are innovating. They are taking the promotional campaign to a new level. They are organizing an impressive promotional parade for the Tour de France.

As you can see in the picture, they will use 3m high inflatable syrup bottles to attract attention to both their brand and the event. The parade will be made up branded covertible Teisseire beatles, driven by Teisseire staff dressed in bright colored brand t-shirts.

Tour De France is not only well known for the bicycle race but also for all the free promotional products that are given out before and during the race. Tour de Fance merchandise is hugely popular both in France and in the rest of the world. That’s why the French leader in the syrup drinks market has chosen to dedicate such a generous budget to it. With all the TV cameras and photographs present at the event, it’s a very profitable communication campaign.

What do you think of this promotional action by Teisseire?

If you want to learn more about promotional event and giveaway, have a look at these related blogs :

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