7 Eleven outlets in Singapore are currently running an innovative marketing campaign using the Angry Birds license as a form of center attraction to drive sales.
- A POS replica of the best selling mobile game app
Redemption Mechanism:
- Receive a stamp for every S$3 spent
- Collect up to 10 stamps + S$6.90 OR collect 30 stamps to redeem a free Angry Birds Collectible Mug (by the end of June)
We love this concept of redemption. It gives shoppers an aim to look forward to after spending, spurring them to spend more each time they visit 7 Eleven – encouraging impulse purchases. A set deadline and exclusivity creates urgency to get these collectibles immediately. With each mug containing its own charm, promo collectibles like these create an insatiable need for fans to collect the full set.
What we like so much about this promo is that it encompasses the whole Angry Birds experience from the stamps used to the POS displays, so much so that it makes it hard for customers to resist being part of the whole phenomenon. Everyone who owned a smartphone/tablet would definitely have crossed paths with Angry Birds one way or another. 7 Eleven is looking to capitalize on the license’s ever-growing popularity to establish a solid customer base and high brand recall. For more licensed characters promos:
