Summer is coming… It’s time to promote cold drinks! Carlsberg has well understood the message : the brand is offering a lot of different promotional products. As you have probably seen on our previous blogs (Carlsberg Fan Scarf GWP and Carlsberg Grass Can Cooler GWP for example), the beer company is currently really innovating with a huge budget for promogifts !

Promotional Product Singapore – Carlsberg Beer Bag

This time, Carlsberg is offering these branded cooler bags with every pack of four 400mL cans.

It’s pretty disappointing, they have been so original with their recent promotion that this one looks too common. Indeed, Coca-Cola is currently running the exact same kind of promotion in International Supermarkets in Hong-Kong.

That said, this gift with purchase is not bad and is a good way to drive sales, especially with the sunny days coming.

What do you think of this beer promotion?

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