If you went to the VinExpo 2012, you couldn’t have missed the Label 5 Whiskey booth as their staff was giving away these branded bags.

VinExpo 2012 - Label 5 Game Set

As you open it, you will find a little bottle of Label 5 Whiskey and a pouch which contains 5 branded dice to play with. ODM feels that this is a smart promotional strategy for several reasons:

VinExpo 2012 - Label 5 Paper Bag With Game Set

  • Mini bottle of Label 5 Whiskey for tasting
  • Branded dice is good for brand recall (with the [5] on it)
  • Branded bag create free advertising for Label 5 and enable lasting visibility too!

Do you like this promotion as much as us?

If you are looking for more whiskey promotion, check out these few links :