On their french website, Nestlé is frequently running promotions known as “Croq’heures” which allows customers to win gifts but during a limited time and on a small number of items.
Today, from 2 pm to 4 pm (french hour) they are offering Ricoré (a breakfast drink) and a collector box linked to Tour de France, one of the most famous cycling competition in the world.
Promotional Gift France - Ricoré box offered by Nestlé
This promotional campaign is interesting for Nestlé because it draws massive amount of traffic to their website and this increases the influence that Nestle will have on their potential customers.
What are your thoughts on this product? Do you think that this kind of marketing campaigns are effective in promoting your brand given the time limit?
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