Here is an interesting promotion from France. The leader in the candies market, HARIBO, has decided to run a very cool co-branded offer using licensed characters from Sammy 2.

Promotional GWP – Haribo Plushes and Magnets

If you love sweets like we do, you should know HARIBO‘s slogan in French : HARIBO, c’est beau la vie, pour les grands et les petits”. It roughly means ‘Haribo’s candies can make life good for both children and adults’, though their promotions are still mainly targeted to children…

In this case, in terms of the promotional products, they are offering Sammy‘s movie character plushes and magnets for collectors. Of course, they have more appealing prizes such as DVDs, Nintendo 3DS or even a 3D LED TV! This is definitely the kind of product which can make both children and adults happy.

If you want to know more, have a look to these related blogs:

En bref, une offre promotionnelle relativement bien ficelée, en accord avec la stratégie d’entreprise d’HARIBO. Les objets publicitaires utilisent des modèles déposés de personnages de dessins animés. L’occasion de promouvoir directement les bonbons : un produit très souvent consommé dans les salles de cinéma… Efficacité garantie.