Galbani, a producer of various cheeses including mozzarella, ricotta, mascarpone, and marinated mozzarella, is running another promotional campaign in Russia. Simply purchase 2 packs of Mozzarella and you will receive a nice branded plate.
This is a useful promotional gift for all the housewives, who are the target audience of this promotional campaign. Hence, it has significantly increases the perceived value of the purchase.
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A brief summary of this promotional campaign in Russian:
Стартовала новая промо-акция от производителя итальянских сыров Galbani: при покупке двух упаковок сыра моцарелла Вам будет предложена тарелка в подарок. Так как на тарелке нанесен логотип компании Galbani, бренд будет напоминать сам о себе на протяжении долгого времени.