ParknShop, a famous supermarket in Hong Kong, is currently offering a GWP (gift with purchase) promotion. The free gift is a mug that is co-branded by both ParknShop and Tropicana, a renowned fruit juice company.
GWP Hong Kong – ParknShop & Tropicana UEFA Euro 2012 Cups
To get this special UEFA Euro 2012 championship mug, one just has to spend at least 500 HKD at any ParknShop stores in Hong Kong.
GWP Hong Kong – ParknShop & Tropicana UEFA Euro 2012 Cups
This kind of incentive product will drive sales because it encourages patrons to spend more to get the cup. This is a definitely a interesting tactic by ParknShop to increase their sales turnover.
Furthermore, events like UEFA Euro 2012 is a great platform for companies to entice customers to buy more so as to get items that are printed just for the occasion. This goes to show how good a commemorative item can be for promotional campaigns.
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