Kiss, a well-known women’s brand for superslim cigarettes, is holding a promotion in Russia. The reward scheme is simple: just purchase participating Kiss cigarettes and register the unique code found inside of a promotional pack. You can use your code to enter the prize draw at the Kiss official site of this promotional campaign or by sending an SMS-message to 1132. You should also complete and submit the registration form, including your valid home address. By 28.02.2013 Kiss will have sent prizes to you at the mailing address provided.

The more unique codes you collect, the more prizes you can win! One code equals 10 bonus points. You can see the promotional gifts available on the Kiss site:

Kiss Cigarettes Promotional Gifts

There is a total number of 41,500 promotional gifts to be won!

Kiss has done a spectacular job of branding its name prominently on all of the promotional products. This would improve brand recall in the long run and further encourage brand recognition.

What is more, all the ladies who are the target audience of this promotion, will love the vivid pink colour of the promotional gifts, which will also constantly remind customers of the brand. In addition, it is such a pleasure to browse through the official site of the promotional campaign, since it’s very well designed with pink shades dominating again.

Kiss Cigarettes Promotional Site

Here are some more posts on cigarettes promotions:

Our Russian followers may find a summary of this promotion below:

KISS исполняет мечты – смелое название для промо-акции, однако в рассматриваемом кейсе оно себя оправдывает. Количество и разнообразие промо-подарков впечатляет: обложка для паспорта, компьютерная мышь, часы, полотенце, зонт, сережки… Все подарки брендированы, что повлияет на запоминаемость компании потребителями.