This on pack promotion is spotted at Jusco in Hong Kong. ZACT came out with on pack promotionZACT is a whitening toothpaste by Lion Corporation Japan. Simply purchase a tube of 150g ZACT Stain Fighter for HKD 21.9 to get a pair of fork and spoon!

Zact Gift with Purchase Fork and Spoon

Although the fork and spoon have no brand on it, this promotion helps to boost sales as it offers a higher perceived value. However, branding could have help to strengthen brand recall as utensils are normally used daily. Besides, it will also facilitate free advertising to guests paying a visit.

More examples of on pack promotions can be found here: