This on pack promotion is spotted at Jusco in Hong Kong. ZACT came out with on pack promotion. ZACT is a whitening toothpaste by Lion Corporation Japan. Simply purchase a tube of 150g ZACT Stain Fighter for HKD 21.9 to get a pair of fork and spoon!
Although the fork and spoon have no brand on it, this promotion helps to boost sales as it offers a higher perceived value. However, branding could have help to strengthen brand recall as utensils are normally used daily. Besides, it will also facilitate free advertising to guests paying a visit.
More examples of on pack promotions can be found here: