Brand’s are offering is offering their gift-with-purchase cup with every box of Brand’s Essence of Chicken at all Watsons outlets in Hong Kong. Though something as simple as a mug may not seem like much, it can have excellent effects on purchases. Below we will analyse why a similar promotion could be of benefit to your business, and how it can be improved.

Gift with Purchase – Brand’s Cup

Why is a gift with purchase a good idea?

  • Stimulate sales: The best way to grab someone’s attention is to give them something free of charge. By offering a free gift with purchase like Brand’s have here is a great way to increase sales. It will really make the customer feel that they are getting value for their money. This is due to it adding a considerable amount of value to the initial product offering.
  • Practicality: A promotional product must be something that customers can get significant use out of. In this example, mugs are something that everyone can and will use at some point. Offering an item with practicality such as this will encourage sales even more.
  • Customer Retention: Nearly all customers will side with a company who offers more than their competitors. Therefore, constant use of a beauty promotional product are more likely to make customers stick with your brand in future.

This promotional cup emphasises that health translates into happiness, which definitely expresses the brand equity of Brand’s. However, ODM feels that this cup can be better branded with Brand’s logo for greater brand awareness. This will also boost brand recall every time the cup is used. Overall however, it is clear that this is a successful marketing campaign.

Here at ODM, we have significant experience in product design, product sourcing and product manufacturing. We can help you utilise your 2016 marketing budget in an effective manner. Be sure to check out our ever-expanding gift with purchase portal in order to find out some more similar case studies. Feel free to contact us!

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