Darlie’s Promo Strategy: Co-branding with Rilakkuma in a Branded Gift Pack

Lately, they Darlie offers a great branded gift pack. Anyone buying two of their product in the markets or pharmacies of China, but also Taiwan, Singapore or Malaysia gets one. Darlie is a toothpaste brand that is very famous in China. A fair percentage of the Chinese population enjoy using their product every day. What is the marketing strategy of a company that managed to control a large part of the market in this country?

Custom promotional merchandise that is sold in store is very important when it comes to marketing! This branded gift pack could be an easy way to improve your promotion strategy! It comes with dinnerware the Brand Rilakkuma. Rilakkuma is also a very famous brand in China. This co-branding strategy will surely attract tons of clients!

Good points about this branded gift pack

Companies in the world have a lot of different types of promotional products they can use. Why is a Branded gift pack a good idea to include in your marketing strategy?

– Added value: this branded package is inviting the consumer to buy more than what they were planning to do. To do so, they are attracting the client with an interesting offer: a free branded gift with purchase.

– Boost sales: This free gift will highly influence the decision to buy from the customer. Most of the purchase decisions are done in retail. Therefore, the packaging or in-store offers are crucial to have good sales figures. Look at this very exclusive promotional package by baileys. Indeed, the client will compare your product with the one from other brands. The free promotional dinnerware offered will finish to convince him.

– Reinforce brand identity: clients often tend to have a higher opinion of brands that do a good promotional job. To empower the brand identity in their mind, the package and gifts with purchase are a necessity. Also, it shows that the brand is investing time and money in their image. It makes you look more trendy and up to date than the other brands on the shelves.

Manageable improvements

– Improving the material: doing a promo item in glass instead of ceramic can be more esthetic. Also, an item in a transparent glass will remind of the toothpaste that is made to clean. It will increase the feeling that the item is going to make your teeth crystal clean. Look at these good-looking glasses offered as on-pack gifts.

 

Other branded gift pack by Darlie

See their giveaway snoopy lunchbox that is very practical and fun:

 

They also offer branded mugs that are also very useful