McDonalds France is currently offering their customers a chance to win this really cool promotional gift on their website, a collection of 20 Happy Meal figurines :

Promotional Product Frannce - Figurines by McDonalds

Promotional Product Frannce – Figurines by McDonalds

To try to get one of those collection boxes, simply go on McDonalds French website and register yourself. The winners will be chosen by drawing lots in October. This promotion will surely appeal to children who love Happy Meals !

This campaign will allow McDonalds to get a lot of information about their customers. In fact, when people register on the website, they will have to fill a document and give some information to McDonalds. They will be able to reuse it later for other marketing campaigns and make marketing surveys about their customers profile!

What do you think of this promotional gift? You can also read some of our related articles:

Now a few words in French for our foreign readers :

McDonalds propose donc aux enfants de gagner par tirage au sort l’un de ses ensemble de 20 figurines simplement en s’inscrivant sur leur site internet et en remplissant un formulaire. Les détails et modalités de ce jeu sont clairement expliquées dans le règlement.

Ceci va donc permettre à McDonalds de récolter bon nombre d’informations sur leurs clients (âge, adresse, mail, provenance, etc…), données bien entendu facilement réutilisables pour de futures campagnes ou pour tout simplement mieux connaitre leur consommateurs !