Visualize Success: Marketing Versatility of Promotional Video Cards

Innovation is always at the heart of marketing since it’s the factor that keeps people looking at a business’s product. With that in mind, engage and pique the curiosity of your target market with the combination of technology and traditional cardboard through promotional video cards!

Heineken’s 007 Promotional Video Card

In this promotion that caught everyone’s attention, the famed beer, Heineken, worked in collaboration with the popular agent across generations, James Bond.

Customers are greeted with a pleasant surprise when they open the card to see a screen on one side and the invitation details on the other. The video will immediately play upon opening without any button due to a magnetic switch attached to the card.

 

5 Advantages of Promotional Video Cards

1. Captivating Visual Content

Promotional video cards offer a dynamic and visually engaging way to convey your brand’s message. Video content has the ability to capture attention and convey information more effectively than static images or text. Thus, leaving a stronger imprint on people’s memory.

 

2. Storytelling Potential

Videos allow you to tell a compelling story about your brand, products, or services and depending on this story, you can entice people to take your desired action like purchasing or subscribing. 

It also enables your brand to take your customers on a journey, explaining the value your brand offers and creating an emotional connection. This storytelling aspect helps humanize your brand and resonates with your audience on a deeper level.

 

3. Multisensory Experience

Promotional video cards offer a unique opportunity to create a multi-sensory experience for your audience. By combining visuals, audio, and sometimes even tactile elements, you can engage multiple senses simultaneously. This immersive approach enhances the overall impact of your brand message.

 

4. High Perceived Value

Incorporating video cards into your marketing strategy can elevate the perceived value of your brand and services.

The technology and creativity involved in producing video cards signal a level of dedication and investment in your marketing efforts. In turn, it reinforces their trust in your brand’s product quality and credibility.

 

5. Versatile Marketing Tool

One of the key advantages of promotional video cards is their versatility in various marketing scenarios and industries. These cards can be seamlessly integrated into different promotional strategies to achieve specific objectives. 

For instance, at a trade show, a video card can instantly capture the attention of passersby and showcase your products’ features. This versatility allows you to adapt video cards to your brand’s specific needs, ensuring consistent messaging across diverse marketing channels.

 

Creative Uses of Promotional Video Cards Across Industries

As mentioned above, the promotional video cards are highly versatile in its application. To take a further step on that, we’re listing down some creative ideas to use for your promotional video cards!

• Video Book

A video book, also known as a “vBook,” combines traditional written content with multimedia elements, such as videos, animations, and interactive features. 

It’s a modern way of presenting information and building brand narratives, often enhancing the customers’ experience by providing dynamic visual and auditory elements alongside textual content.

• Videopharma

“Videopharma” integrates video content into the pharmaceutical industry. This can involve using videos to communicate medical information, demonstrate pharmaceutical products, explain treatment procedures, or educate healthcare professionals and patients about various medical topics.

• Video Trainer

A video trainer, also known as an “eLearning video,” is a digital educational tool that provides training and instruction through video content. It’s often used in corporate training, online courses, and workshops to deliver information visually and interactively. 

Video trainers can cover a wide range of topics, from software tutorials to professional skills development.

• Video Menu Cards

Video menu cards, also known as “interactive menu cards,” are perfect in the hospitality industry, such as restaurants or hotels. These menu cards can incorporate video content alongside traditional text descriptions of dishes. 

Videos can showcase the preparation process of specific dishes, provide a visual representation of the menu items, and create an engaging dining experience for customers.

 

Learn more from other Heineken promotions we featured here:

Heineken’s QR code competition can be joined by anyone simply by buying a specially designed six-can pack of Heineken Silver. Then, they can scan the QR code for a chance to win interesting prizes!

 

In this marketing campaign, customers could get special Heineken UEFA Champions League branded gifts by trading in their collected crown corks or ring pulls. Read more below:

 

The beer brand gave away a free custom printed beer glass for every purchase of five o.5 litres of Heineken beer in different stores in Tbilisi, Georgia. Find more details about it in the blog below:

 

Get more innovative marketing ideas in the blogs below:

Using magnetic levitation to display products is a new and innovative idea that many retailers are adopting. It helps them to catch the attention of customers and provide them with a remarkable experience.

 

3D holographic images can be displayed in a new and exciting way using holographic LED fan displays. This technology creates a unique and immersive effect that makes the images appear to float in the air.

 

Make the work lighter for your staff and interesting to your customers with this automatic lifting system! Learn more about how the magic unfolds in your customers’ eyes in the blogs below!

 

Promotional Video Cards FAQs

All you need to know about promotional video cards!

How do promotional video cards work?

Promotional video cards typically include a small screen, speakers, and a memory chip. When the card is opened or a button is pressed, the embedded video starts playing. The videos are pre-loaded onto the memory chip during production, and people can easily view the content by interacting with the card.

What are the benefits of using promotional video cards?

Promotional video cards offer a range of benefits, including increased engagement, enhanced brand recall, and the ability to deliver your message in a dynamic and memorable way.

Are video cards suitable for all industries?

Yes, video cards are versatile and can be used across various industries, including retail, real estate, healthcare, hospitality, and more. Their interactive nature and ability to convey information effectively make them adaptable to different marketing contexts.

 

To Sum It All Up,

The promotional video card of Heineken and the James Bond movie successfully added a surprise to the marketing campaign. In turn, this enhances their brand recall and leaves a lasting impression on their market.

If you’re looking to get your own promotional video cards for your next marketing campaign, don’t hesitate to contact us today! Here at ODM, we’re dedicated to bringing your promotional product idea to life.

Established in 2003, our decades in the industry made us experts in the customisation of promotional merchandise and branded displays with our in-house creative team, Mindsparkz. Reap all these benefits and more by working with us today!

 

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