Purchase USD 50 from Buckle online store to get this Crash & Burn clutch wallet. Buckle is a retailer of designer jeans. Besides Crash & Burn, other brands it carries includes BKE, Affliction, Rock Revival, Miss Me, Big Star and more. Retail price of the clutch wallet is USD 30. No doubt that this promo gift will spur sales.
Promo Gift – Crash & Burn Clutch Wallet
Is it a good promo gift?
Crash & Burn is an apparel brand for women. Using this clutch wallet as promo gift is effective, given its target market. The retail value of this clutch wallet is also available online. Customers can calculate the benefits they are getting by purchasing more. This communicates clearly the value of making a bigger purchase.
A heart-shaped plate can be found on the wallet with Crash & Burn logo on it. This is a subtle branding that can increase brand awareness. When the user is travelling on public places with this wallet in their hands, many people will notice the brand. This also serves as free advertising. It also helps in enforcing brand recall. That being said, this is definitely a good promo gift for Crash and Burn.
Can it be more effective?
There is something they missed out when planning this campaign. This clutch wallet does not have exclusivity value. Anybody can purchase this wallet. A promo gift specially designed for the campaign will have a higher perceived value due to the exclusivity factor. Not everybody can have it. It is only those who purchased more. This will drive impulse purchases which will increase sales greatly.
Besides that, what about Buckle? Will consumers remember that they received this gift while visiting Buckle online store? Probably yes, but it is highly questionable. Buckle and Crash & Burn could have come together to design a product specially for this campaign. The design should include both brands to enforce brand recall. Note that they may be able to split the cost. However, the perceived value of the gift may increase due to its exclusivity factor. This will make it possible to increase the minimum spending for this campaign.
