Hello Kitty is a famous character designed by Sanrio, a Japanese company. Sanrio’s online store for the US and Canada market is currently offering a promo gift. With USD 75 purchase, get a free Hello Kitty watch and free shipping. Customer get to choose which design they would like to have. One of the watch is available for USD 38 on the online store. This has clearly stated the value of the purchase. Sanrio’s promotional campaign is never extended for a long period of time. Here is the reason behind.

Promo Gift by Sanrio - GWP Hello Kitty Watch

Promo Gift by Sanrio – GWP Hello Kitty Watch

Why offering a promo gift for short period of time?

The aim of offering a promo gift is often to drive sales. Running a short promotional campaign will bring in the craze as the product is seen as scarce. The product will not be available as and when customers want it. In that short period of time, customers may change their mind and shift their budget towards our product. Other retail products are available another time, but not the promo gift that we are offering.

Promo gift also has high perceived value due to its exclusivity. For example, one of the watch is not available for retail. This means whoever gets this watch will be the first to have it. It is important for any fashionable person to remain up to date. It is certainly not desirable to be wearing something after dozens of people adopting it. This kind of product can will excite the customers and it may trigger impulse purchasing.

Another group of people are more realistic. They are very cautious to spend their money in order to get  a purchase that have the best value. Having the retail price available for the product will make it easier for this group of people to consider whether it is worth the buy. Having this product as promotional gift can increase sales as well.