Zalora is giving away a quilted purse gift with purchase for every 2 pairs of Be Me shoes. This quilted purse has a soft luxurious feel to it with a quilt design. It is spacious and can be used to store small items and accessories. It is also small enough to be carried around easily in a bag. Read more to find out how this quilted purse is used as a  promotional item is used effectively…

Zalora is a fashion website based in Singapore. It operates across seven countries in South East Asia. On Zalora, customers will find big international brands such as By Marlene Birger, Guess, Timberland and Geox and more, as well as exclusive fashion labels such as Apepazza, Latitude Femme or Beverly Feldman, which are often hard to find in the shops.

Quilted Purse Gift with Purchase

Quilted Purse Gift with Purchase

Using quilted purse as a gift with purchase effectively

The quilted purse has a soft plush feel and its exterior resembles the design of a quilt. It comes in a bright pink colour which targets the younger female market. Boasting a rectangular shape, the purse is spacious and can be used to store and carry small items and accessories.

The quilted purse is branded with Zalora’s logo at the side. This will increase brand awareness and more people will know about Zalora’s store. This will increase the customer base for Zalora. The logo will also boost brand recall and facilitate reminder advertising. This will enforce brand loyalty from existing customers as customers will be reminded to patronise Zalora again. Thus, there will be repeat purchases and this will increase the number of sales. Customers will also be enticed to spend more in order to get the quilted purse for free. What do you think of this promotional quilted purse?