Marketing Gift: Arm Sleeve by Bridgestone

Bridgestone is giving away an arm sleeve (also called customised fake tattoos) as a marketing gift.   At first view you might wonder why ODM has posted such a picture, but this proves that promo gifts are all around us – you just need to keep our eyes open.

This arm sleeve has a very eye-catching design and has a message from Bridgestone printed on it. This interesting marketing gift was spotted on a tuktuk driver in the Philippines.

An arm sleeve is an accessory that can be worn over the arm. It helps to prevent sunburns and helps to protect the skin cells in the arm from being damaged from harmful UV rays emitted by the sun. It is a perfect gift for those whose work involves being in the sun for long periods of time.

Benefits of an arm sleeve as a marketing gift

Firstly, having such a marketing gift helps to advertise the brand. Since the message which the company wants to spread is printed on the arm sleeve, those who use the arm sleeve would be the carriers of the message. This helps to get the message across to the public at a low cost and is a form of low cost advertisement.

Secondly, this marketing gift has an impact on both current customers and those who are not. For existing customers, their customer satisfaction would increase. They would be encouraged to continue being loyal customers of Bridgestone as the brand would leave a deeper impression in their mind. As for those who are not yet Bridgestone’s customers, this satisfaction they receive would leave a good impression of the brand in their mind. In the future when they need tires or other products offered by the brand, they would remember Bridgestone and purchase the needed products from them.

 

Companies who can use the arm sleeve as a marketing gift

Apart from tire companies like Bridgestone and Michelin, petrol stations such as Shell may consider making use of such a gift. Car manufacturers such as Honda or Toyota may also consider this marketing gift.

Check out some of the past promotions by gas companies

• Promotional Gift by Castrol 
• BP Loyalty Gifts Promotional Campaign
• GWP Promotion by Shell
• Caltex Petrol Station Giveaways
• Aral and Kappa Promotion

Bridgestone is the world’s largest tire and rubber company. Founded in 1931 in Fukuoka, Japan, its products can now be found in all parts of the world. They provide tires for almost all kinds of vehicles, placing safety as one of their first principles.   Check out this blog for tire companies  – ODM have lots of other gift ideas.