Johnnie Walker is giving away a gift with purchase of Alpha executive suitcase for every 3 bottles of Black label blends. This gift with purchase was spotted in a Philippines Duty Free Store. The Alpha executive suitcase is sturdy for travelling and convenient to carry around. Read on to find out how this Alpha executive suitcase may be used as an effective gift with purchase..

Gift with purchase by Johnnie Walker Black Label- Alpha executive suitcase

Gift with purchase by Johnnie Walker Black Label- Alpha executive suitcase

 

Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Kilmarnock, AyrshireScotland. It is the most widely distributed brand of blended Scotch whiskey in the world. The Alpha executive suitcase are given away as a gift with purchase for their Black Label blend which is an 80 proof (40% ABV) blend of about 40 whiskeys, each aged at least 12 years.

Why is this Alpha executive suitcase an effective gift with purchase?

Firstly, it matches the targeted audience for Johnnie Walker’s Black label whiskey blend. Whiskey is generally a luxury item. Thus, using an Alpha executive suitcase would be a better choice as it portrays a high perceived value.

Gift with purchase by Johnnie Walker Black Label- Alpha executive suitcase display

Gift with purchase by Johnnie Walker Black Label- Alpha executive suitcase display

This suitcase may be used for travelling purposes. Users can use it to carry various travelling necessities as it is quite spacious and strong. It is classy and edgy which differentiates itself from the Starta bag that is placed above the suitcase. The suitcase is black in colour thus giving it a more up-market look.

Moreover, this gift with purchase has been branded with its Johnnie Walker logo. This increases brand awareness and encourages people to find out more about this particular whiskey brand. When users travel with this suitcase, it also indirectly provides a free walking advertisement. People bound to be more aware and thus boosting brand recognition!!

The Johnnie Walker logo also adds on to the exclusivity of this suitcase and enforces brand loyalty. This encourages customers to make repeat purchases and drive sales and revenue for Johnnie Walker.

Where does ODM come in?

If you are interested in this promotional product idea, do not hesitate to contact the ODM team. We are here to assist you with your promotional product needs. Our services include product design, sourcing, quality control, and shipping. We ensure you that the product will be high-quality and up to standards.  Also, we have an in-house design team, Mindsparkz, to aid with product brainstorming and design.

We have done products from Bottle Neckers, Gifts with Purchase, and POS Displays for our friends in the Drinks industryCheck out our page to inspire you for your next promotion: Marketing Gifts for the Drinks Industry.

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FAQs

What make a good GWP

A good gift with purchase is one that is of great quality and relevance to your audience. You also want something that is engaging so that it encourages purchases and something practical too that upholds your brand image.

Are there affordable gifts with purchase options?

Yes definitely. Here at ODM, we work with your marketing budget to bring you quality products that are guaranteed to impress your customers.

Why do I need to include a gift with purchase to my promotion?

A good gift with purchase is a great way to advertise your merchandise even in your absence. It lets your package speak for you in the sense that customers are more likely to purchase your product if there is an added advantage for them in it.