Crest X Disney On-Pack Promotion: Collectibel Ceramic Mugs

Crest and Disney have partnered together for an on-pack promo. By simply purchasing a pack of 2 tubes of 140g toothpaste, customers can get the  Disney ceramic mug for free. This on-pack promo was found at Walmart supermarket in Zhuhai, China.

Crest and Disney: On Pack Promo

Crest is an innovator in dental health care introduced in the United States in 1955. The brand is owned by Procter & Gamble. Crest toothpaste is now sold worldwide.

What’s Unique About This On-Pack Promo?

Mugs are a common promotional gift. However, Crest has turned this common promotional gift into a unique on-pack promo.

Firstly, the mugs are collectables. There are 4 designs of mugs available, and Crest has labelled them as a collection. They also encourage consumers to complete the collection. Having a collection of gifts greatly helps to increase sales. Consumers would buy more tubes of toothpaste to complete the mug collection.

Secondly, the mugs are limited edition. A limited-edition gift draws more attention than one that is not. This is because using the words’ limited edition’ would increase the value of the gift in consumers’ minds. They would think it is a very good offer to take up and buy the on-pack promo.

 

What are the Benefits of On-Pack Promo?

On-pack promotion is a sales promotion technique incorporated into a product’s packaging. This is commonly used for products that are in retail and not as useful for the service sector. This technique is very popular with fast-moving consumer goods, such as cereal boxes and toothpaste.

Here are the benefits of using this strategy in your business:

1. Boost Sales and Drive Purchase Decisions

One of the primary benefits of on-pack promotion is its ability to influence consumer behaviour and drive sales. By offering enticing incentives directly on the packaging, such as discounts, coupons, or gifts, you create a sense of urgency and value for potential customers.

This promotion pushes consumers to choose your product over competitors, increasing the likelihood of purchase and boosting your sales figures.

2. Increase Brand Awareness and Customer Engagement

On-pack promotion is not just about immediate sales; they also serve as an effective brand awareness tool. By incorporating your brand’s logo, colours, and messaging into the promotional elements, you create a lasting impression on consumers’ minds.

Additionally, interactive on-pack promotions, such as contests or QR code-based campaigns, encourage customer engagement and interaction with your brand, further strengthening the bond between your business and its target audience.

3. Foster Customer Loyalty and Repeat Purchases

Rewarding existing customers and fostering loyalty is crucial for long-term business success. On-pack promotions provide an opportunity to surprise and delight your loyal customer base. By offering exclusive on-pack premium, personalized offers, or loyalty program benefits directly on the packaging, you incentivize repeat purchases and establish a sense of appreciation and value.

This keeps customers coming back for more and encourages them to advocate for your brand, driving word-of-mouth marketing and organic growth.

4. Gather Valuable Consumer Insights

On-pack promotion can also be utilized to gather valuable consumer insights. By including unique codes, surveys, or interactive elements on the packaging, you can encourage customers to share their feedback, preferences, or demographic information.

This data provides invaluable insights into consumer behaviour, preferences, and market trends, enabling you to refine your marketing strategies and tailor your offerings to meet customer needs better.

 

See how other companies implement on-pack promotion:

Here, we have Orion Foods. They have used an on-pack offer to promote their Custas line of products. When a customer purchases a box of Custas products, they will get a free packet of Toonies snacks.

 

Milo stirs the interest of its Vietnamese customers with its exclusive on-pack gift ideas. The brand is giving away two sporty designed tumblers for customers who will avail of Milo’s 400-gram choco malt drink.

 

This promotion ran during the Tet holiday. These brands found the occasion an opportunity to sell their products, as the increased foot traffic in markets and stores during this festive season presented a favourable sales environment for them.

 

Beluga’s Noble Russian Vodka drinks on-pack is a caviar set. Caviar is a premium dish out of fish roe. The caviar server in this promotion is made of glass and metal and is high quality.

 

In Conclusion

In a world where consumers are constantly bombarded with marketing messages, on-pack promotions have become a powerful tool to cut through the noise and make a lasting impact. From boosting sales and increasing brand awareness to fostering customer loyalty and gathering valuable insights, the benefits of on-pack promotions are undeniable.

By strategically implementing these promotions, businesses can unlock a world of opportunities and create a win-win situation for themselves and their customers. So, seize the power of on-pack promotions and watch your business soar to new heights of success.

If you plan to implement this strategy into your marketing, feel free to contact our team. Rest assured that we will assist you throughout the process, from design to production.

 

On-Pack Promo FAQs

What exactly are on-pack promotions?

On-pack promotions refer to marketing strategies where incentives, discounts, coupons, or free gifts are offered directly on the packaging of a product. These promotions aim to entice consumers to make a purchase, increase brand visibility, and drive customer engagement.

How can on-pack promotions benefit my business?

On-pack promotions offer several benefits for businesses. They can boost sales by influencing consumer behaviour and driving purchase decisions. Additionally, on-pack promotions increase brand awareness, foster customer loyalty, and encourage repeat purchases. They also provide opportunities to gather valuable consumer insights, helping businesses refine their marketing strategies.

Are on-pack promotions suitable for all types of businesses?

On-pack promotions can be beneficial for a wide range of businesses across different industries. Whether you are a small local brand or a large multinational corporation, on-pack promotions offer a versatile and effective marketing tool. However, the specific strategies and incentives used should be tailored to your target audience and aligned with your brand identity to maximize their impact.

 

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2023-06-26T09:47:25+08:00

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