Movie Marketing Idea: Custom 3D Paper Sunglasses

Nowadays, technology has really advanced to a level that we have never believed. During these couple of years, we have seen the introduction of 3D movies in cinemas which are spectacular to watch and experience.

To enjoy these kinds of movies, we need to wear 3D glasses, which will make actions in movies seem very realistic. Most cinemas offer disposable glasses. However, if we think marketing-wise, we could get brilliant ideas like 3D paper glasses, which is one very cheap and two, we could think of the environmental side, where people would throw them into a bin after a movie, so we could recycle this as it is made of paper.

Below we have a graphical representation of the 3D Paper Glasses:

 

Marketing Idea: 3D Paper Glasses

Marketing Idea: 3D Paper Glasses

 

So, what is unique about this marketing idea and what will be the long-term effects?

Well, the first thing we need to think about is to provide something unique to our clients and using these promotional sunglasses is very simple to print our logo in the many colours we require. Simple and inexpensive. This is the key to providing promotional products to our clients. Our customers will be able to use something unique every time they watch a 3D movie.

Marketing should always be updated if we do not want our rivals to gain terrain in our target market.

Typically plastic disposable 3D glasses are also relatively cheap, but most of the time, people throw them away after watching the movie as it is very difficult to keep them in our pockets or wallets. However, this movie promotional item we are talking about is very simple and would fit anywhere; in our pockets or wallets, as they do not occupy too much space.

Nevertheless, people might also throw them away. This is where we could take advantage to create a green campaign where we could recycle these glasses, firstly to help the community and secondly to send out a message to our customers relaying our commitments to taking care of many issues as well as business. This is key in marketing to prove to our clients that we care about environmental issues.

 

Here are other sunglasses ideas you must try to capture movie-goers and young customers:

We have two sunglass designs to offer your young consumers — 3D and cartoon-shaped sunglasses. Let’s check each one and see what features they’ll love about them.

 

Discover how other businesses used sunglasses in promotion:

We love Pop decided to use an on-pack gift with their magazine for its marketing. Customers will have the chance to get free custom sunglasses when they avail themselves of one of their magazines.

 

Tao offered these sunglasses for every purchase of their latest issue. We found this promotion at Circle K and 7-Eleven outlets in Hong Kong.

 

Together with the tagline” Live a Sunnie Life”, Taku is creating a fun-loving and casual image through this promotion.  The brand gave away branded sunglasses during the campaign.

 

In Conclusion

We at the ODM Group have almost two decades of experience designing and producing different POS displays for local and international companies. Moreover, we assist various brands in creating unique and interactive POS displays.

Aside from that, we also manufacture quality sports promotional merchandiseseasonal promotional productsbranded corporate giveawayson-pack premiums and gift with purchase ideas.

Our product designers from Mindsparkz help clients in designing and creating the product design they need for their brands. From Concept to Production, we provide every service required to bring new ideas to market!

 

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2023-04-28T17:05:07+08:00

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