Membership packages are also considered a promotional idea in order to establish good customer relationships. Memberships are given to increase customer loyalty towards your business. This is one way to lock your customers in. California Fitness has made us of this promotional idea by collaborating with GigaSports. Read on to find out more about how this promotion works!
Marketing Gym Through Promotional Idea: California Fitness x GigaSports
California Fitness pioneered the mega-gym concept in Asia. The gyms are big to ensure customers exercise comfortably. GigaSports is the city’s preferred professional sports superstore, offering premium brands, one-stop sports shopping and professional staffs. They provide the widest and most complete section of sportswear and equipment for a wide variety of sports. These two organizations are in the same industry, the sports industry. By collaborating, they would be able to attract more customers. They can exchange knowledge relating to the sports industry that could potentially improve their promotional strategy.
How can this promotional idea help increase sales?
This membership promotion package is only for a limited period of time until the 30th April 2013. People tend to sign up for the packages on impulse when there is a limited offer period. If there is a limited number of membership packages offered, people may sign up on impulse as well in order to get a spot in the membership.
California Fitness by collaborating with GigaSports, may lead to an increase in the number of membership taken up as well. People who wish to get the GigaSports membership in order to receiver the offer, may sign up for membership with California Fitness. GigaSports is able to increase their membership intake with the help of the well-established gym, California Fitness. GigaSports is able to tap on the existing target market of California Fitness, people who loves doing sports.
Attention would also be on GigaSports since their offer is very favourable. By offering free membership to the people and discounts of 15% on selected regular items, it would be able to attract potential consumers to purchase from sports items from GigaSports stores. This way, sales would be able to increase greatly although membership are given free to California Fitness members who are willing to sign up for GigaSports membership. A really remarkable marketing strategy!
