Children’s food marketing can be done via means like television, radio, games, on-pack promotions and many more. To attract children, these marketing techniques need to possess the ability to provoke children’s interest and curiosity. Thus, companies have to customize their marketing techniques to better suit the taste and preference of children these days.

Result has also shown that parents today are willing to buy more for their kids. Therefore, using this advantage companies should focus on children marketing as it helps to attract sales and generates revenue.

Kellogg’s children marketing gift!

Kellogg’s children marketing gift!

Kellogg’s company is currently having a free tip and sip bowl promotion in the UK. Their target audience is none other than children who have the ability to bring in sales to the company. This Kellogg’s Tip and Sip bowl has a built-in straw to sip up every drop of milk that remains in the bowl. A feature like this certainly makes breakfast even more fun and delicious. In order to attract kids, Kellogg’s has utilized their famous brand characters like Coco the Monkey, Tony the Tiger, Cornelius the Cockerel or Mini Max. These cartoon characters are printed onto the bowls so as to make it an even more eye-catching product. So the key takeaway on children marketing is definitely to utilize things that would encourage kids to be interested in your products.

What are the benefits of a children marketing gift?

Today’s children have more autonomy within the family as compared to the olden days. As parents are getting overly protective and affectionate, they will agree to whatever the child wants. As such, children now have a higher pestering power. For instance, if the child wants the Kellogg’s Tip and Sip bowl, he will pester his parents into buying it for him. Children marketing is therefore to create a pestering power which would entice parents to make a purchase.

So what are you waiting for? Hurry up and get started with this promotion today!