OCBC bank in Singapore is currently offering a few family rewards to attract more potential customers. In this June offer, OCBC bank is offering a free Cornell Spongebob sandwich maker and art set as one their many marketing products.

OCBC's children marketing products

OCBC’s children marketing products

What are the benefits of these marketing products?

The Cornell Spongebob sandwich maker is a great family reward. By offering a marketing product like this, OCBC bank is able to attract more subscriptions. This sandwich maker has a high utility and perceived value. It is a gift that customers will appreciate and use on a regular basis. Besides that, by utilizing a popular cartoon character, this sandwich maker adds more fun to our daily breakfast.

On the other hand, art set also makes a brilliant marketing product. It encourages children to be creative and unleash their hidden art talents. A gift like this is also easy to brand. For instance, OCBC can definitely imprint their bank logo onto the packaging of each art set.

These family rewards are children marketing tactic that will never go wrong. Children are the easiest consumer to attract. This is because they have a high level of curiosity and interest in everything that they see, touch or hear. Besides that, whenever a child wants something, parents usually find it hard to reject. This is because parents today are more than willing to agree to their children’s requests. So with this strategy in mind, OCBC is trying to provoke children’s interest and curiosity in their family rewards and entices them to pester their parents for it. As such, ridding on children’s pestering power OCBC is able to entice parents to make a subscription. And this is the key reason why OCBC is focusing their promotions on children related items.