10 Creative and Unique Marketing Gifts in the Beverage Industry

The beverage industry is highly competitive so marketing gifts are vital in order to withstand the market strength and its fast-changing trends. With that in mind, let’s explore the top 10 unique and creative marketing gifts the industry brands served their consumers and the advantages they bring to the business!

Marketing Gifts In The Beverage Industry

1. Jenga Set

Jim Beam‘s branded jenga set tapped into the playful vibe of every gathering and increased customer engagement with the brand by literally bringing in the booze and the fun in a pack.

This creates a pleasant brand experience for customers leading to a positive brand impression.

Marketing Gifts In The Beverage Industry
Marketing Gifts In The Beverage Industry

2. Custom Socks

Prioritising the comfort of its customers while enjoying their drink can really go a long way, and it’s a path that Jagermeister have no problem taking.

The custom logo socks are in the colour green trademark of the brand, so it’s easy to trigger brand recall.

The decision to use custom socks is a great one since it’s practical and functional for customers, and it reinforces the brand to them.

3. Branded Ice Buckets

Label 5 chooses a more complementary gift for their gift with purchase, which is an ice bucket with logo.

It’s a promotional gift that customers appreciate for its great function at gatherings and parties.

The custom ice bucket comes in black colour to complement the brand’s whisky bottle and has cutouts on the sides to serve as a handle.

Marketing Gifts In The Beverage Industry
Marketing Gifts In The Beverage Industry

4. Ice Ball Mould

Drinks are best enjoyed when it’s cold, and the best ice is those that come as a ball instead of a cube since they melt slower.

Allowing people to converse freely without the fear of letting their drinks go to waste.

Bacardi knows this and uses custom ice ball moulds as GWP merchandise. Now, customers simply have to fill the mould with ice, freeze it and pop the mould open to enjoy their rum.

Who would say no to a promotional gift like that?

5. Promotional Tote Bag

Johnnie Walker offered its customers a complimentary tote bag made from wooden jute that adds an aesthetic and nature-inspired vibe for its customers.

It’s a stylish tote bag that allows people to carry items with ease.

It comes with the product in custom packaging made from kraft which greatly fits into the theme of the overall promotion.

Marketing Gifts In The Beverage Industry
Marketing Gifts In The Beverage Industry

6. Mini Fan

Nescafe released a barista machine of their own that their customers can buy.

To give their customers more incentive to purchase the barista machine, customers can get a mini fan for free!

The mini fan is portable with a strong base that cannot be knocked over, and its head can be flipped up and down.

7. Branded Tea Cup

Hendricks Gin is known for its unusual branding that can be seen from its packaging, display and product design.

In this in-store promotion, the brand’s GWP merchandise is a custom teacup for their customers!

The teacup comes in a unique shape designed with the same cucumber and herbal plants that can be found in the brand’s packaging and displays.

Marketing Gifts In The Beverage Industry
Marketing Gifts In The Beverage Industry

8. Custom Logo Knife

The #1 Argentinian wine brand in the world, Trivento, included a custom logo knife in the on-pack promotion.

The high-quality knife is a practical kitchen tool that is not limited to wine-related actions like opening bottles or cutting foils.

It is a functional tool in the kitchen that is usually placed in a space where it is easily accessible and seen by everyone. Highlighting the brand to everyone every time.

9. Cocktail Muddler

To properly enjoy a cocktail drink without the flavours being too strong or too little, cocktail muddlers are essential. It’s a staple even in home bars.

Since Weber Haus produces white rum that is best for cocktails, the brand used cocktail muddlers for their marketing gift.

The brand chooses glass cocktail muddlers which absorb less aroma from ingredients and need little care for maintenance.

Marketing Gifts In The Beverage Industry
Marketing Gifts In The Beverage Industry

10. Branded Cooler

Soft drinks are best enjoyed when they are cold, so PepsiCo, a beverage company, used branded coolers for their marketing gift.

People can get the cooler with every purchase of 2 boxes of any of the participating brands of PepsiCo.

It is very practical that customers can use it for both indoor and outdoor activities.

What Can Marketing Gifts Bring To Brands?

  • Enhance Brand Reputation

Marketing gifts allow brands to stand out in a retail store or marketplace. Depending on the quality and perceived value of the product, it can create a lasting impression on consumers.

It helps to create a positive brand image and sets the brand apart, giving it a competitive edge.

  • Attract New Customers

Having unique and creative marketing gifts that shoppers can get as a gift with purchase is an appealing factor to everyone. This generates new leads by attracting new prospective customers.

Interest is a good drive in decision making which can hook a shopper to try something new for the first time.

  • Drive Sales Increase

A high-quality and practical gift with purchase can also manage to encourage your customers to buy more. After all, they can get it for free.

It can also forge a good brand experience that customers usually talk about with other people. Hence, widening your market and increasing your sales.

  • Foster Brand Loyalty

Marketing gifts are also a great way for brands to show appreciation to their customers. Through these promotional gifts, they feel valued and, at the same time, enforce the brand on top of their minds.

Valued shoppers turn to repeated purchases and brand loyalty.

The ODM Group has already worked with some of the most well-known brands in the drinks industry. If you’re looking for more merchandise ideas, then tap the image below to see our work!

Marketing Gifts for Drinks Industry

To Sum It All Up,

When planning for your marketing gifts in the beverage industry, you must be mindful of your brand like Hendricks so it will be easy for customers to get a good grasp of your brand. It is also important to think of what complements your product like Weber Haus and PepsiCo, and the comfort and preferences of your markets like Jim Beam and Jagermeister.

And if you need help with all of this for your own marketing gifts, the ODM Group is here to lend you a helping hand. We’re a promotional product company with our own creative team, Mindsparkz, to guide you from product brainstorming to sourcing and production! Just contact us today!

If you’re looking for more creative merchandise ideas, we also have a magazine with 8,000+ blogs dedicated to showcasing promotional items, their features and benefits. For more of our services, we listed them below for you!

2023-05-24T17:47:22+08:00

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