Disney recently brought Monsters University to DVD and Blue-ray. In order to boost sales, they gave away this cool promo gift. It’s not the first time Disney has promoted Monsters University. Check our previous blog about the promotion for the movie in the theaters.
Monsters University promo gift
Promo gift – How Disney is boosting DVD sales
Disney made a promotional gift of Mike, one of the main characters from the movie. This gift is made out of high quality plastic to ensure it won’t break when played with by children. The unique feature of this toy is that there is a pen inside which comes out of the cap when you push both hands down. Adding this extra touch certainly increases the value from the customer’s perspective. Also the use of high quality details like the hat or horns give the figurine an extra value.
Get your own promo gift figurine
Promo gift – How Disney is boosting DVD sales
The usage of figurines is always a good promo gift to bring characters to life. Animated TV shows and movies have already done this for many years, the same for video games. Figurines can be made with a high level of detail allowing them to be used as a premium gift for special editions of movies or games. Also, a lower level of detail can be produced allowing it to be price compatible for an on-pack promo gift in supermarkets or multimedia stores. The process of making a figurine can be seen here.
Promo gift – How Disney is boosting DVD sales
ODM already has many years of experience in designing and producing figurines, this is done in close connection with our in-house design team Mindsparkz. If you want to bring your story to life, don’t wait, contact us and we would be more than happy to help you.
