This DWP (discount with purchase) promotional campaign, which we spotted in Hong Kong, was run in anticipation for the new Paddington Bear film – which was released in late January.
Paddington Bear: DWP Promotional Campaign
This promotion was in partnership with Yoshinoya, a Japanese multinational fast-food chain. They are offering a wide variety of branded promotional merchandise such as a custom umbrella with Paddington Bear print, promotional shopping bags, and a branded mobile charger. All these cool branded items are given away at a discounted price.
We love the colorful designs and the practicality of each gift. Customers will surely use them every day.
The custom printed umbrellas will surely bring give the movie great brand exposure on the street. On the other hand, the shopping bags will be ideal for grocery shopping, picnics, and even camping. Customers will also be delighted to receive such a high-quality custom power bank at a discounted price. We all know that mobile chargers are a bit costly, so this DWP promotional campaign is a huge help for those who are looking to save more.
What makes this DWP Promotional Campaign so unique?
What makes this marketing campaign so unique, is the fact that they’re running both a discount with a purchase campaign and a loyalty scheme in conjunction with each other. Below is another Paddington Bear discount with purchase promotional campaign. It was spotted at a shop in Hong Kong.
For every purchase of Paddington Bear merchandise made over 30HKD, customers get a stamp on their loyalty card. When customers reach a specific amount of stamps (depending on what product they want), then they can cash in the stamps, which allows them to get any piece of Paddington bear merchandise at a greatly reduced price.
By using both the loyal card and discount with purchase campaigns together, it’s a certain winner for those running the campaign, for a number of reasons.
Paddington Bear: DWP Promotional Campaign
Firstly, the rewards scheme will entice consumers to make numerous repurchases, in order to get a more expensive product at a discounted price.
Secondly, even when consumers earn enough stamps to get one of the promotional products, they still have to pay for them, which means that they’ll still be selling and earning more, regardless of the fact it’s discounted.
Thirdly, it will raise brand awareness, as the merchandise will all be branded with the Paddington Bear logo, so this will lead to more consumers participating in the campaign.
Finally, it will increase the number of fans of the shows, especially children, which is the campaign’s target audience. With increased fan base comes more purchases of general Paddington Bear merchandise, and more viewings of the films when it was released in theater/on DVD. So ultimately this campaign does an incredible job to not only bring in more sales but also to spread awareness of the film.
The products on offer include:
- branded cup and saucer
- scarf
- tote bags
- promotional plush toys
- sling bag
- purse
Contact ODM
If you’re looking for custom promotional products for your next campaign, be it branded umbrellas, bags, or plush toys, then please feel free to contact our team. ODM is here to help you out. We have a wide range of promotional product options for your gift with purchase, purchase with purchase promotion and discount with purchase promotional campaign.
Marketing Ideas to Boost Your Next DWP Promotional Campaign
Here’s a cool Paddington Bear promotion in Hong Kong! For every HK$ 20 spent, customers will get a free stamp on their Paddington Bear cards.
Find out how you can improve your advertising campaign with a custom branded umbrella. This is an excellent example from Cebu Pacific Airline.
Here are 4 hacks for outdoor advertising with branded umbrellas. Check out this unicorn printed umbrellas for inspiration:
In this blog, we will explain why a coloring stuffed toy is a great marketing gift. Check this blog out:
Here’s why your company needs a promotional plush toy:
Looking to manufacture plush toys in China? Here is everything you need to know about manufacturing promotional plush toys in China.
