We recently came across this gift with purchase mug from Oral B in Hong Kong, showing a simple but great example of toothpaste marketing. Aimed towards a younger audience it comes with a picture of Doraemon: a popular Japanese manga figure. This means that it will be more appealing to kids, resulting in parents buying the product to make their kids more interested in brushing their teeth.

Great example of toothpaste marketing from Oral B

Great example of toothpaste marketing from Oral B

How can gift with purchases be used for toothpaste marketing?

By increasing the perceived value of a product customers are more likely to purchase it. This is a good way to make customers start using your brand. Once a customer starts to use a brand for a while and starts to get accustomed to it, they are unlikely to change to another one. This is why it is important to build customer loyalty and offering gift with purchases and other promotional products are a good way of doing this.

A mug is a highly customizable item which makes it great for promotions such as this. It can be produced with different materials, shapes, prints etc. Because of this it can be used for anything from a cheaper, low-end giveaway to more expensive corporate gifts. In the GWP from Oral B they customized the mug by printing a character from a kids manga series on it, thus targeting a younger audience.

Feel free to contact the ODM Group to learn more promotional products. We have years of experience sourcing promotional products to companies all across the world. We can provide you with mugs and a wide range of other products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related products you can look at for more inspiration: