Case Study: Successful Emoji Marketing Campaigns

Emojis can be called the world’s fastest-growing digital language. Used regularly on a variety of platforms, in text messages and different apps, these smiley images have already gained huge popularity worldwide, and the world’s leading brands are beginning to implement the emoji marketing campaigns in attempts to target Millennials.

Examples of the most successful Emoji Marketing Campaigns:

1. McDonald’s

For many years McDonald’s have been known for their minimalist approach to increasing awareness of its brand. Last year in London the famous food chain had a number of billboards with slogan “Good Times”, presenting ads made up entirely of Emoji’s. The purpose was to show that any problem, like bad weather, expensive shopping, or traffic jam can be smoothed by happiness a customer would experience after eating the Big Mac.

2. Burger King

Burger King celebrated the addition of its Chicken Fries product as a permanent menu item with a Chicken Fries emoji keyboard, which, the brand says, allows users to “say all of the things with none of the words” with various chicken faces on packaging. “It is 2015 and who uses words anymore?” the brand said in a release.

3. Chevrolet

To publicize the launch of its new Cruze model, car manufacturer Chevrolet produced a press release entirely made up of emojis. For sure, this set of symbols was hard to perceive, especially, for more conservative consumers, so the company followed up the release with a decoded explanation and a series of YouTube videos, which focused on educating the public on the art of emoji decryption.

4. Taco Bell

In November 2014 Taco Bell submitted a petition, in which they demanded Unicode Consortium – the organization that regulates the coding standards for texts including emojis – to create a special taco emoji. “We need your help convincing them the taco emoji needs to happen,” Taco Bell wrote in petition. “Why do pizza and hamburger lovers get an emoji but taco lovers don’t?” They also sold taco emoji t-shirts as promotional products to the campaign. And you now what? They won! The petition received 33,000 signatures, and the Unicode Consortium unveiled a taco emoji in June 2015.

5. Ikea

Ikea Netherlands released a video announcing Ikea emoticons to “improve communication at home” Ikea emoticon options include furniture, pets, and Swedish meatballs – “a communication tool to ensure universal love and understanding in your home,” the video description says. “All your hints, desires and questions will be understood right away”. As of this writing, it has nearly 600,000 view and the app has 50,000 downloads on Google Play.

As you can see, many international companies are using emojis to communicate with their target audience, to infiltrate their mobile phones, to demonstrate that they are on top of the latest trends, and also to convey messages in elegantly simple ways. They’re visual, they’re memorable, and they have a ton of potential to go viral.

Interested how your company can even go far? We are proposing you promotional items, which will take your marketing campaign to the whole new level: Emoji Pillows! Use these funny pillows to show that your company is in the stream of trending tendencies.

If you are interested in these promotional items, please, contact our Sales Team at ODM Group.

 

Other Successful Emoji Marketing Campaigns

• Emoji Golf Balls– Make playing golf fun with these cute little golf balls. Not only are they fun to look at, but they will also add fun to your games.

 

• Emoji Stationery– We can’t get enough of these emoji-inspired custom promotional pens, mugs, and custom printed tumbler, and other stationery items.

 

• Cool Emoji Products– Spotted at Brand Licensing Europe trade show, these emoji products did not fail to catch our attention. Check them out here:

 

• Emoji Giveaways– Here are some custom promotional giveaways for events, gift with purchase campaign, street marketing, and on-pack promotions.

 

Contact ODM

Are you in need of custom promotional merchandise for your next project? We will help you! ODM is a sourcing agency that specializes in sourcing custom promotional products, high-end merchandise displays, beautiful product packaging, and gifts. Send us an email so we can get started with your next campaign.

Do you want to see more interesting product ideas? Be sure to check out these blogs:

 

Relevant Blogs

July 17 is World Emoji month! Express your feelings through these fun branded emoji merchandise!

 

Aside from smileys and emojis, we also love these cute Doraemon product packaging. Find out how they made a huge impact in Vietnam:

 

If you ever visit Hong Kong, this massive Panda mascot will greet you right away. Seeing this cuddly bear made our trip a little more pleasant.

 

In this blog, we will explain why it is important to give away free stuffed toys to your customers.

 

What is Emoji Marketing?

As the name suggests, Emoji marketing is the use of Emojis to derive engagement and sales in a fun and entertaining way.

What are Emojis

Emojis can be called the world's fastest-growing digital language. Used regularly on a variety of platforms, in text messages and different apps, these smiley images have already gained huge popularity worldwide.

Why USe Emojis?

The populairty of emojis defiitely can help any business boost their brand engagement. These funny-looking faces can convey what words can't. They also give your brand a unique identity.

Tips on How to Use Emojis for Business Effectively?

Do not oversell and make sure that it suits your campaign. Secondly, be creative but do not overuse them. You want to be able to convey your message in a fun manner and not confuse them. Thirdly, find the right emoji that reflects your brand so as to properly communicate your brand message.