Design Inspiration: Best Alcohol Packaging Ideas for 2024
Alcohol is abundant in supermarkets, liquor stores, and convenience [...]
Beer Advertising Ideas
Liquor marketing can be tricky in a retail store full of competitors, but Edelweiss found a way to be ahead of the game through their beer advertising ideas we couldn’t ignore! Read more and get promotional merchandise ideas too!
The moment our team step into one of Vietnam’s supermarkets, we were greeted by Edelweiss’ floor projection and this continued to the shelves as we saw various shelf space marketing tools!
Edelweiss is a wheat beer crafted with the traditional 17th-century brewing method. The beer brand’s tagline #FeelTheAlps can be seen from its bottle design and logo, depicting snow mountains. It is an international brand of Heineken.
Your promotional displays alongside your product packaging are your first point of contact with your consumers.
Naturally, it’s a factor of advertising that should be appealing to your market or else they would move forward without a second glance.
Edelweiss made sure no consumers would step into the supermarket that would not know about their brand and promo. They used a floor projector at the entrance to greet shoppers of the store and doubled it with blue LED lights on its retail shelves.
For more ideas about visual retail marketing, you can check out this promotion that utilised custom signages, branded banners and LED lights for an overall pleasing look people couldn’t help but look at. Read more here:
The number one way to make convert shoppers into your consumers is to giveaway branded merchandise.
The more useful and the easier it is to win, the more conversion your brand will witness against your competitors.
In this promotion, Edelweiss utilised a gift-with-purchase strategy that easily incentives consumers for purchasing their brand.
Consumers simply have to buy a four-can pack and they can get a tote bag, a laptop bag or a free can of Edelweiss and get a chance to win a Samsung projector in a lucky draw.
Check out another drinks promotion of a free high-quality bag with every purchase of Cloudy Bay wines amounting to HK$1,500. The eco-friendly bag has a market value of HK$250, a great deal that customers can get for free.
Also known as silent salespeople, these shelf talkers are great guides to your consumers and can advertise anything according to your marketing needs. From promotions to brand history and products.
These shelf talkers are also highly customisable from their size to their shapes. They can also be made from a variety of materials like acrylic and plastic, wood and metal or a combination of any of them.
Edelweiss used its shelf talker to introduce the brand and the product. With words written, “Full of essence from Europe snow mountains,” the brand managed to communicate where it came from and what it presents to its market. It also highlights the beer in the can sticking out of the circular shelf talker to guide people’s eyes to it.
If you’re still on the fence about shelf talkers and their amazing contribution to retail stores, check out this blog to find out more about what it can do for your product on a shelf full of brands vying for consumers’ attention.
A partner and a slight variation of the shelf talker, shelf wobblers are shelf talkers that dance around on shelves often attached to transparent strips, effectively catching people’s eyes.
The beer brand leveraged its shelf wobblers to advertise its lucky draw promo and GWP merchandise to consumers.
They also included a QR code that directs consumers to the festival of their parent company, Heineken.
Another drinks brand promotion used shelf wobblers to advertise their redemption promotion. Milo urged its consumers to collect their cards and use them to redeem gifts like backpacks, sports helmets and one branded bicycle.
Shelf displays are point-of-sale displays on retail shelves that allow brands to stand out from their competitors. It literally elevates the brand as they’re often outside of the shelf with a custom space of their own.
For more shelf display inspiration to differentiate your brand against your competitors and establish a creative, thoughtful and quality name for your brand, find more samples and ideas in this blog below:
In this promotion, two renowned liquor brands, Remy Martin and Macallan, offered branded bags on Vietnam Duty-Free for their travelling market. See more here:
One will never go wrong on branded bag promo and Highland Park, a whisky brand, proved it to us by pulling passengers in its gift-with-purchase promo. Check out all details here:
Another whisky brand, Talisker, ran a dry bag GWP promotion upon spending $1000 and above on their products. Designed for the adventurers, their custom design bag features the brand’s heritage of being made from the sea.
Perfect for bottle neckers, these foldable bags can be brought anywhere and comes in every colour. Most importantly, they’re eco-friendly bags people could repeatedly use and easy to wash!
If you’re looking for a more high-end product for your elite market, here’s a branded garment bag that makes packing and carrying clothes easier. Read more here:
Tote bags are everywhere nowadays and everyone owns at least one, so who would not accept another one that is stylish, waterproof and durable? Check out these tote bags made from Tyvek.
As people start to go back to the office while still being allowed to work from home from time to time, what’s a better way to tap into this market than a custom design laptop bag? With multiple pockets and compartments, everyone would surely appreciate this as a promotional giveaway!
Another variety to tote bag designs made from canvas, this highly customisable design and fashionable material caters to both young and adults. Read more in the blog below:
If you’re looking for more branded merchandise ideas and promotional displays for the drinks industry, you can check out our work with other brands. Get more inspiration by tapping the image below:
No shopper would exit that supermarket without knowing about the beer brand that greeted them right from the entrance to the aisle and the shelves. The brand established itself to consumers by employing various marketing strategies with a brand design uniquely theirs.
The ODM Group is a promotional product company established in 2003. We can assist in the customisation of your shelf talkers, point-of-sale displays and even branded merchandise for your next promotional campaign. We have a creative team, Mindsparkz, who will work with you from product brainstorming to production. Contact us today!
For more benefits of working with us, we listed them below:
