Cyprus Promotional Products: How to Market Drinks with Swag?
Promotional merchandise is indeed one of the most crucial [...]
Beer Marketing Strategy
San Miguel, an established beer company exporting to 40 countries all over the world including Europe, proved their beer marketing strategy once more. Recognized for its attention to product quality, the brewery released its new Belgian-style wheat beer. To better keep the new product on top of their consumers’ minds, they launched several promotions. Until they find the “perfect match.”
As we move to quench our thirst in one of Hong Kong 7-11 stores, our team noticed this sticker on the fridge, compelling us to investigate further. So, here’s how the latest promotion had us on the edge of the local store’s fridge.
Spanning for more than a month, from March 19 to April 28, the Perfect Match promo is divided into four rounds. Each round lasted for 10 days. With different questions to answer per round.
Consumers can join by buying four cans of San Miguel Cerveza Blanca. Three participants every round with the most creative answer will receive the contest reward, Staub American Square Grill with a market value of $1899!
Each round’s questions to answer are as follows:
Oftentimes, beer is best enjoyed with food. By giving out promotional cookware, consumers will immediately see its usefulness. Moreover, the consumers are made known of the prize’s price.
This would entice them more to join, having the chance to win expensive cookware over four cans of beer they will drink.
Nowadays, people carry their phones with them. All the time. By including a QR code in the poster, they can conveniently know more about the promotional reward.
Aside from that, there’s also a quick response code leading to the WhatsApp number to send their applications. Consumers can literally join right after getting their receipt!
As shown, San Miguel required questions every round. These questions are both asking for personal reasons and for creativity. As a result, compelling their customers to reflect on their lives, the people who are important to them, and their favourite foods.
This creates a connection between what the consumer values and the brand. Effectively making them think of the brand whenever they come across their favourite food and person.
In addition to that, it could be a fun game to play while drinking with friends. Since the answers have to be creative, they can brainstorm while drinking.
Where else do we go when we want a bottle of beer? By the fridge section of the store! San Miguel strategically put their poster near the handle of the store’s fridge. Effectively compelling every consumer’s attention to their beer promotions.
Additionally, they used custom branded stickers which means it is waterproof and secured to last until the promotions ended.
Looking for more reasons to use fridge stickers on your next promotions? Read below how Red Bull and Vita utilised them in their short promotions.
As a point of sale display, these branded stickers conveyed messages in a fast, concise, and clear manner. Let these cost-effective and creative custom fridge stickers speak for you!
Haagen-Dazs and Evian made sure their fridge stickers will convey their product info and call consumers to action. Learn more about how they did it in the blog below.
Fridge advertising does not end at custom stickers! Your brand can also utilise a fridge handle just like this GS25 store in Vietnam! Find out more information below:
Unique, practical and handy, read how Red Horse, a brand under San Miguel, achieved all three by using a promo bottle opener.
This low-maintenance but effective signage truly caught consumers’ attention, especially at night. Check out the details below:
Every brand’s concern is to stand out from competitors. San Miguel’s bold move of using an art installation as an outdoor display made them different from others and left a positive impression.
San Miguel’s branded tote bag calls for a celebration after a day’s hard work. Check all the details below:
Looking for help in marketing your brand to millennials? We listed factors you can consider based on San Miguel’s beer marketing strategy.
Looking for other beer merchandise ideas? We listed them here for you!
Delve in your next beer marketing campaign with custom beer products. Custom products help boost your brand awareness and will also increase customer retention depending on the product’s usefulness.
San Miguel doesn’t shy away from trying new and tested beer marketing strategies. Sometimes, combining both and coming up with designs that leave a lasting impression on every consumer.
What to learn from San Miguel is to identify your brand’s identity and goal, then tailor a marking strategy that will help you get your brand out there.
Looking to find effective promotions for your business? Here at ODM, we offer a wide array of services from corporate giveaway ideas, POS display and branded merchandise. It’s our mission to provide every service needed to bring new ideas to market. From concept to production.
We also specialize in customizing products. Our talented creatives, Mind Sparks, are capable of meeting individual needs and brainstorming with you to turn your vision into reality.
Let’s make sure your promotional products will have maximum benefits to you. Contact us today!
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