Coca Cola Promo Campaign: Custom Items as PWP

Coca Cola is a giant multinational that has always realized brilliant marketing strategies. This time, in Hong Kong we spotted the American company’s promo campaign ‘Taste the feeling’ for the Chinese public. This years the carbonated soft drink producer decided to launch this heavy marketing campaign to reunite its sub-brands Red coke, Life, Zero and Diet coke, under one same brand. Here is what we found. It is basically a purchase with purchase. With the purchase of two bottles of Coke Zero or Red Coke, you can … Continue reading Coca Cola Promo Campaign: Custom Items as PWP