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Gogi House x Coca-Cola Collaborative Marketing Strategy
Brands often enter partnerships to widen their market, boost their sales and increase brand trust. GoGi House and Coca-Cola gave us a great sample of how a collaborative marketing strategy could hit all those markers and have satisfied consumers. Find out more with us!
A restaurant serving Korean favourites and delicacies in Vietnam, GoGi House entered a collaborative marketing strategy with everyone’s chosen beverage, Coca-Cola. This collaborative marketing strategy is communicated to consumers even before they enter the restaurant.
Consumers can win Vinfast electrical scooter, iPhone 14 pro max, a year to enjoy GoGi House dishes for free, and branded tote bags! To further add to the excitement, they can get a chance to win these amazing prizes simply by ordering the combo meal of GoGi House and Coca-Cola!
As mentioned above, these brands’ collaborative marketing strategy made them a hit to consumers. So, here’s everything we learned from this campaign to apply for your own promotions!
GoGi House is a Korean restaurant while Coca-Cola is a beverage. Thus, when consumers come across this promotion, it’s easy for them to buy into it and avail of it altogether since eating is always accompanied by drinks.
A collaboration marketing strategy like this puts no burden on consumers but will add value to their meals as they can also win exciting prizes. To consumers, it’s a deal with no reason to pass on.
Brand collaboration might not affect nor excite consumers if it does not add value to their experience. Hence, popular marketing campaigns make use of co-branded merchandise which communicates a once-in-a-lifetime opportunity they couldn’t miss.
Another perfect example is branded giveaways through redemption programs or lucky draws like this GoGi and Coca-Cola collaboration. It adds value to people’s purchases and makes it easy for them to take any extra step of joining.
Any promotion will be ignored if consumers find the mechanics too difficult to do and understand. So, it’s imperative that brands keep their draws or redemption mechanics easy.
This collaborative marketing strategy of Coca-Cola and GoGi did not put any strain on consumers since they only have to avail of the combo meal, and then they’ll have the chance to win exciting prizes.
For every marketing campaign, there is a best way to ensure your target market would know about your promos.
In this example, the restaurant used a branded banner placed right outside the establishment so people would instantly know about the promo even before they go inside or for the staff to inform them about the promo.
In this promotion, 7-Eleven worked with Snoopy, a beloved character all over the world, to produce a collectible branded merchandise in a purchase with purchase promotion! Know more here:
Heineken has long been a partner to the football tournament, UEFA and for this promotion, consumers can get a ticket to the game or win an official Adidas Match Ball!
In another sports promotion, the mobile game, Mobile Legends, teamed up with Enerlife Philippines to give out mobile game items while consumers get energized with their snacks! Read more details below:
First launched in 2007, Weet-Bix and All Blacks Rugby Team releases stat cards that took the fans and consumers by storm! Hence, it’s now a regular promo that boosts both brands’ markets.
New Zealand’s leading supermarket, Countdown kicked off its OneCard membership with the exclusive contest Flugtag by Red Bull! Check out how this collaboration marketing strategy took off both brand’s sales here:
If you’re interested to know more about food industry merchandise and promotional displays, you can check out our works with some of our friends in the industry! Just tap the image below!
GoGi House and Coca-Cola’s collaborative marketing strategy is successful due to its valuable prizes, easy mechanics and appropriate marketing tool employed. They made it easy for consumers to join, understand and avail of the promo.
If you’re looking for a valuable merchandise idea and promotional display for your next promotion, ODM can assist you! We’re a promotional product company established in 2003. We have a creative team, Mindsparkz, that specialises in the customisation of promotional displays and branded merchandise for any type of event and promotion such as gift with purchase promo, corporate merchandise, promotional SWAG packs and even trade show giveaways! Contact us today!
You can know more about our services in the list below:
