Point of Purchase Merchandising- 5 Ways Whisper Cuts Through the Noise
What makes a store shelf display attention-grabbing to customers? What [...]
Creative Merchandise Display
The impulse buying behavior of consumers has been one of the most reliable points for brands and retailers to level up their sales. Here are some tricks we would like to share with you as we take a closer look at this creative merchandise display from Nesquik. Totally unique and eye-catching, this retail hanging display has been successfully driving impulse buys in-store!
Creative Merchandise Display
With our recent visit to Serbia, we found this custom POS display from a renowned brand of food products. Nesquick has been famous for its wide variety of nutritious options and irresistible flavors, from powder mixture, syrup to ready-to-drink milk.
Inspiring smiles for over 7o years, it is continuously brightening the day for kids and adults alike and has been a breakfast essential in every residence. What’s a more excellent way to start your day than having a cup of milk from Nesquik?
Seeing this creative merchandise display, we admire how it reflects rich brand imagery. Not to mention that it actually made us crave a Nesquik cup, which has urged us to make an unplanned purchase!
A hang sell display is a specialized visual merchandising solution guaranteed to highlight a brand, products, or a promotional offer you want to draw shoppers’ attention to. It is one of the advertising tools that retailers can take advantage of to prompt impulse buys and generate awareness further.
It is highly customizable, allowing any brand to suit their identity to this point-of-sale display without any challenge. As they are lightweight and portable, they are easy to move to new spots in a snap without needing any tools or heavy equipment.
The most prominent reason why we find this creative merchandise display eye-catching is its unique form. We love how the brand has come up with a visual merchandising display that reflects fantastic brand imagery, perfect for stimulating the imagination of its target audiences.
A yellow mug has been heavily associated with the brand, as it is one of the collectible merchandise utilized for its recent promotional campaigns. It also symbolizes breakfast, which the brand is definitely known for. Incorporating this element to its hang sell display is indeed a brilliant move, as it augments connection to customers and exhibits brand creativity.
Creative Merchandise Display
What’s a creative merchandise display without a good positioning strategy? The placement of your products or displays is crucial in increasing visibility and encouraging impulse buys. This entails placing your custom merchandise display where customers are sure to see it.
Nesquik’s creative merchandise display is put up in a wooden POS display near its retail shelf. Even though it creates convenience as opposed to its location on the shelf, we believe that this can still be improved.
It will be great to place the hang sell display in the checkout area and place them near the bestsellers. Additionally, retailers can also install it on the retail shelves to create a more elevating effect.
Stock replenishment is a standard retail practice that should be observed all the time. An almost empty merchandise display cannot keep up a good performance in-store because it makes the concept less appealing to the shoppers. Consequently, this will make grabbing their attention harder, and they will most likely just pass by.
Creative Merchandise Display
Even though an on-pack promotion is not present here, we would still like to mention how one can effectively urge impulse purchases. With brands like Nesquik, an on-pack gift will undoubtedly add excitement and perceived value among its target audiences. It is also excellent for strengthening brand visibility as this strategy will provide customers with an item imprinted with its name or logo.
Let’s bring your brand mascot to life with custom 3D mugs! With the help of rapid advancement in technology, we can now produce mugs with the custom shape of your own liking. Find how else this creative merchandise idea can help you with your marketing campaign.
Breakfast is indeed the most important meal of the day. No one should ever skip it, no matter how busy the day awaits. Show your customers that you care by offering them these custom food containers!
Are you looking for unique branded gift ideas? Take a look at these custom ceramic mugs! Make your customers feel like winning with trophy-shaped ones or help them express themselves with the custom printed cups.
Here’s a fun way of getting your target audience more engaged with your brand! Slushy maker cups allow them to create their slushies with just simple steps. Learn more about this on-pack offer idea by reading this blog:
Of course, we could not leave promotional water bottles behind! With their power to boost brand awareness and practicality, they are one of the gifts with purchase merchandise that you should not ignore.
One of the best promotional items for summer, this branded volleyball from Nesquik was one of the key players of its successful summer campaign years ago.
Teamed up with Discovery Channel, the brand has produced this incredible on-pack gift idea! This promotion has definitely made both kids and parents happy with an educational and meaningful promo gift item.
How can you make your products more appealing for young audiences? Here’s how Nesquik utilized plasticine as a promotional gift for kids.
This lovely campaign from the brand showcases the Madagascar characters on bookmarks and stickers. Branded collectibles are just one of the surefire ways to boost sales and encourage target audiences to follow the promotion series.
For Easter, Nesquik has offered a wide variety of custom-branded merchandise to its customers, such as plushies, books, bowls, bags, frisbee, and pencil cases.
Indeed, a creative merchandise display plays a vital role in driving impulse buys and unplanned purchases in-store. With a lot of options to choose from, you will never run out of ways to incorporate it with your in-store retail marketing. If done right, you can strengthen it further by offering on-pack giveaways that will definitely skyrocket your sales.
The ODM team provides a wide array of well-structured services for all your marketing and promotional needs. With years of experience in designing and manufacturing promotional products, we can help you achieve your business goals.
We create custom promotional giveaways and creative POS display units. In addition, we also curate brand packaging design and gift with purchase ideas. To meet our clients’ needs and expectations, we have partnered with a great team of experienced product designers.
Here at ODM, your satisfaction is our priority. To learn more about us and our services, do not hesitate to reach us today!
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