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Summer is indeed one of the most awaited seasons for businesses. As people are all over the place, enjoying the sun, companies take this opportunity to promote and sell their products. For instance, we saw MacCoffee’s promotion in Vietnam, wherein it sells its Coffee Pho brand with custom made slippers as a GWP item.
MacCoffee was first launched in Russia in 1994. Since then, it has become the consumer’s favourite drink and has remained the best-selling coffee in the country. In 1995, MacCoffee 3-in-1 was imported into Vietnam.
On the other hand, MacCoffee Cafe Pho Iced Coffee was launched in Vietnam in 2003. Within three years, the product became popular among local consumers and quickly gained success.
It may sound ironic for a coffee brand to advertise its products during summer, as we assume that people only love coffee during cold weather. But then, iced coffee rose in popularity, thus no wonder why coffee is still in demand no matter how hot the weather is.
With that said, let’s delve in and learn more about MacCoffee Cafe Pho’s promotion and what made it a hit in Vietnam stores.
Slippers are already a part of people’s daily activities. But its importance becomes more evident during summer. Indeed most people enjoy outdoor activities such as going to the beach, fishing and travelling during this season. Having said that, it explains why shoppers were urged to buy MacCoffee gift packs.
Each pack contains 10 sachets of Cafe Pho Sua Da and custom made slippers. The flip-flops come in yellow and are printed with summer-related designs.
Unisex, male and female shoppers will be able to use these custom-printed slippers. The slippers are ideally designed to fit both men’s and women’s feet.
The slippers are made from a rubber material; thus customers can ensure that they will be safe while using them on the beach or while on the road. Not just for summer, they would absolutely use the custom slippers in the long run, whether indoors or outdoors.
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It goes without saying that summer is a perfect season to get your brand out there! This gives businesses a lot of opportunities to be more creative with their marketing strategies.
Thus, if you’re a brand looking for the best summer promotional ideas for your business, feel free to connect with our team today! ODM has a lot of promotional products to offer you. From outdoor promotional items, branded corporate giveaways, drink promotional products, and on-pack premiums to bespoke promotional displays, name it, and we will create it for you!
We also have a team of creative and experienced designers from Mindsparkz to meet your needs. Browse our website and check out which items or services we can help you with!
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