5 Reasons Nestle Bath Toy Set GWP Succeeds in Retail

Marketing to kids means your brand must consider a lot more things than usual such as appropriateness and safety, all of which Nestle’s bath toy set GWP managed to achieve!

For that reason, we’re getting over the 5 reasons the brand succeeds in retail marketing as well as merchandise ideas for kids you can use for your next promotion!

Nestle Bath Toy Set GWP

Nestle’s Nan-Pro Promo: Bath Toy Set GWP

NAN Pro milk is one of Nestle‘s drink brands that is globally enjoyed and widely available for purchase. It is made to provide complete nutrition for infants and toddlers.

With their target market in mind, the brand released a bath toy set as a gift with purchase (GWP) in Vietnam.

Our team got curious about the colourful box right next to the milk formula’s circular packaging and stepped in to learn more.

Bath Toy Set GWP

At a closer look, parents can take the bath toy set home to their kids by simply purchasing a NAN Pro milk! To get you more ideas, we’re diving deeper into the reasons why this promotion is a retail success below!

Why We Love This Gift With Purchase Promotion?

1. Good Value for Customers

Nestle’s bath toy set GWP provides customers with an added incentive to make a buying decision. To customers, the bath toy set is an opportunity for an appealing and fun bath time with their kids. It has that added layer of a memorable experience that the family will certainly treasure for a long time.

In addition to that, bath toys can be manufactured in bulk so the brand can certainly enjoy quality but cost-effective promotional merchandise for their product.

2. Targeted Marketing

Targeted marketing is important just as much as movies make sure their stories are under a certain genre: it ensures the product will be exposed to the right market. The danger of not doing this is people who are not meant to be the market of the product, might experience the brand, find it unsatisfactory and tell others about it.

In this promotion, however, the milk brand appealed to the right audience which are families. Parents who must buy milk will find the free gift endearing, safe and suitable without having to spend more. On the other hand, it will take hold of the kids’ attention enough for their pester power.

Bath Toy Set GWP

3. Versatile Merchandise

Bath toy sets offer a unique versatility that can appeal to both children and adults. While children enjoy the playful and engaging aspect of bath toys, parents appreciate items that can make bath time enjoyable for their kids.

It doesn’t end there, however, because bath toys can also help sensory development for kids and alleviate stress for adults.

4. Long-Term Brand Exposure

Bath toys, often used during bath times, provide extended brand exposure for its nature. They’re not overly present but manage to cut down through people’s sacred time: bath time.

Each interaction also becomes an opportunity for the brand to remain top-of-mind, as the toy becomes an integral part of the child and parent’s routine.

Bath Toy Set GWP

5. Memorable Brand Experience

A child’s play time is an important part of their development that will eventually dictate their adult actions and decisions. With this in mind, ensuring that kids and the adults around them will have a fun play time with the brand every bath time ensures the Nestle strong hold to every household in the present and the future.

Tips To Make Promotional Merch That Kids Can’t Resist

As we’ve mentioned above, the milk brand is exemplary in its marketing strategy, and you can be too! Here are some of our tips for a gift with purchase merchandise kids will surely love!

  • Partner with Popular Characters

    Incorporating beloved characters or themes that children already love can significantly enhance the appeal of promotional gifts for them. Whether it’s characters from popular cartoons, superheroes, or animals, they can create an instant connection and excitement among kids.

  • Include Interactive Features

    You can make every bath time an adventure by designing bath toys with interactive features. Squirting toys, water wheels that spin, or pieces that float can captivate children’s imagination and keep them engaged, turning the time into a playful and enjoyable experience. they would want to experience over and over again.

  • Use Vibrant Colours

    Children are naturally drawn to bright and vibrant colours. When designing your promotional toy set, opt for a palette of lively hues that stimulate their senses and create a visually captivating environment for kids.

  • Variety in Textures

    Engage children’s tactile senses by incorporating a variety of textures in your toys. From smooth surfaces to textured patterns, these differences provide sensory stimulation that will help in their development. Not only does this contribute to their sensory development, but it also adds an extra layer of excitement to their playtime.

More GWP Merchandise Ideas for Kids

To achieve the same success, here are some merchandise ideas you can use for your next promotion that appeals to children and their parents will find useful and safe!

Made of soft and comfortable neoprene material, this custom backpack can come in two designs that kids undoubtedly love: space and animals.

Brands can introduce themselves as a supporter of enriching children’s lives through curiosity like the astronaut and porthole design of the custom backpack.

Product Code: ODM-4440

Custom School Backpacks
Branded Giveaway for Kids

Wooden Nature Finder

Made for children 5 to 13 years old, this nature guide finder is a promotional item made from pine wood that has a natural colour of yellow or brown.

These nature finders are best for kids since they engage kids to play outside, have fun and most importantly, learn more about their environment.

Product Code: ODM-4063

Kids will love this cute promotional hat with its bright colours and animal characters that they’re particularly interested in at those ages.

The promotional hat with logo has a wide brim that protects them from the sun and is made from a waterproof material that keeps them dry in the rain.

Product Code: ODM-4140

Promotional Hats with Logo

Check out how other brands attract kids in their promotions here:

In this promotion, the store worked with Bubba y Sus Amigos, an educational musical series, to release children’s books, matching bags and plush toys.

The Projeto TAMAR successfully got its market’s attention and engagement in this promotion through DIY merchandise that kids can colour on their own. Find more details about it here:

From lunch boxes to popsicle moulders, Ovaltine certainly knows their market and how they can encourage them to have fun with the brand! Learn more about the marketing campaign below!

In time with the back-to-school season, the global hygiene brand, Lifebuoy, launched a stationery set GWP featuring the beloved superhero, Spiderman! Check out how it enhanced brand reputation in the blog below!

Nido made sure their parent customers would have no problem encouraging their kids to drink the milk with their on-pack sippy cup merchandise! Find more details here:

Bath Toy Set FAQs

All you need to know about bath toy set gift with purchase!

Are bath toy sets suitable for all ages of kids?

Bath toy sets can be designed for different age groups, from infants to toddlers and even older kids. It's important to choose bath toys that are safe and age-appropriate. For instance, soft, non-toxic toys are better for infants, while interactive toys might be more suitable for older kids.

Are bath toy sets safe for kids?

Yes, bath toy sets are designed with safety in mind. Reputable brands ensure that the materials used are non-toxic, free from choking hazards, and resistant to mould and mildew. However, it's always a good practice to supervise kids during bath time and regularly inspect the toys for any signs of wear.

How can businesses benefit from offering bath toy sets as a GWP?

By offering bath toy sets as a GWP, businesses can incentivize customers to make purchases, increase average order value, and enhance customer satisfaction. The added value of a free gift often leads to positive brand associations, repeat purchases, and word-of-mouth referrals, thereby boosting overall brand loyalty and revenue.

Essentially,

The bath toy set gift with purchase (GWP) strategy proves to be a delightful and strategic approach for both brands and customers alike. Through this engaging GWP, the brand can forge lasting connections, foster customer loyalty, and create cherished moments that resonate beyond the purchase for their market.

Who We Are?

The ODM Group is a promotional product company established in 2003. We specialise in the customisation of branded merchandise, product packaging and the promotional display they’re showcased in. Our group of talented creatives, Mindsparkz, can work with you from start to finish to ensure the products meet your quality and branding requirements.

In addition to that, we offer a wide variety of services from manufacturing promotional merchandise for purchase with purchase marketing strategy to corporate giveaways and providing sustainable marketing options. Don’t hesitate to contact us today!

2023-08-09T11:30:27+08:00

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