The ODM Group https://www.theodmgroup.com Promotional Products, Advertising Promos, Promo Gifts, Gifts & Premiums, China Manufacture Mon, 29 Jun 2020 19:14:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.4 https://www.theodmgroup.com/wp-content/uploads/2020/05/cropped-logo-white-e1590044381418-1-32x32.jpg The ODM Group https://www.theodmgroup.com 32 32 34414115 GWP Bags- How Brands are Winning at Travel Retail Promotion https://www.theodmgroup.com/travel-retail-promotion/ https://www.theodmgroup.com/travel-retail-promotion/#respond Mon, 29 Jun 2020 15:50:08 +0000 https://www.theodmgroup.com/?p=136103 Liquor drinks sold at airports fall under the high-end spectrum. And the competition is tougher now more than ever, with new products being introduced in the market. Are you running out of promotional ideas? Here is how popular brands are winning at travel retail promotion. Glenfiddich, Jura, and Remy Martin are offering custom travel bags [...]

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]]> https://www.theodmgroup.com/travel-retail-promotion/feed/ 0 136103 Customized Shelf Talker: Why It is Your Best In-store Marketing Tool https://www.theodmgroup.com/customized-shelf-talker/ https://www.theodmgroup.com/customized-shelf-talker/#respond Mon, 29 Jun 2020 07:50:55 +0000 https://www.theodmgroup.com/?p=136056 We certainly love the uniqueness of this customized shelf talker! The designs are slightly embossed, creating a 3D effect. The customized shelf talker was made exclusively for Big Crunch, a brand of breading mix. The vibrant design and warm colors are its selling points. Red and orange are said to help stimulate the appetite. Furthermore, [...]

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]]> https://www.theodmgroup.com/customized-shelf-talker/feed/ 0 136056 On-Shelf Merchandising Display- Why Eye Level Marketing is Important https://www.theodmgroup.com/on-shelf-merchandising-display/ https://www.theodmgroup.com/on-shelf-merchandising-display/#respond Fri, 26 Jun 2020 14:52:38 +0000 https://www.theodmgroup.com/?p=136014 On-shelf merchandising is defined as the goods displayed on or in the shelves and retail fixtures inside the store. The goal is to converse with shoppers at an eye-level and stimulate impulse buys. This strategy is extremely helpful in retailing new products and promoting discounts. According to retail experts, there are six methods of on-shelf [...]

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]]> https://www.theodmgroup.com/on-shelf-merchandising-display/feed/ 0 136014 In-Store FSDU- Oreo Out of the Box Merchandising https://www.theodmgroup.com/in-store-fsdu/ https://www.theodmgroup.com/in-store-fsdu/#respond Fri, 26 Jun 2020 03:36:28 +0000 https://www.theodmgroup.com/?p=135958 We love this bespoke in-store FSDU by Oreo. Unique and remarkable, we were able to tell right away what brand it is upon entering the store. In-Store FSDU The branded FSDU stood out because the color is catchy and the shape is unlike the usual rectangular shelf. Extraordinary and attention-grabbing, the POS display [...]

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