Free Giveaway Items
It’s essential for every liquor marketing team to know the factors that drive people’s purchasing decisions. One of them is human nature to like free items. However, free giveaway items shouldn’t be just anything. There are factors to consider and we will try to cover all of them for you with Chandon.
Crafting exceptional sparkling wines since 1959, Chandon arrived in China in 2013. Since then, dedicating their efforts to further marketing their product. In one of the local stores, we witnessed this firsthand. And here’s why they captured our full attention.
For every purchase of two bottles of Chandon Garden Spritz, a ready-to-serve and ready-to-share blend of sparkling wine and orange bitters, consumers will receive an ice cube mould made of silcone.
As mentioned above, consumers love free items. The mere thought of receiving something for free excites people to buy more. Furthermore, promotional items add value to the product, thereby giving consumers the satisfaction of buying.
For these reasons, free giveaway items are highly attention-grabbing and increase the percentage of consumer retention.
Chandon’s product, Garden Spritz, is an aperitif best served before a meal. Mixed with 3-4 ice cubes and a citrus garnish.
As such, a free giveaway item like an ice cube mould is a great decision. It makes consumers know you want them to taste your product, and you’re willing to give them a tool to experience the best taste. Always.
Aside from that, it’s a very useful item they can use every day. In turn, keeping your brand present in their daily lives.
An ice cube mould made of silicone is a cost-effective giveaway idea. It can even be more cost-effective if mass-produced. Considering this and setting up the promotion that one ice cube will be given for every purchase of two bottles, Chandon ensures double the sales.
Looking to have custom ice cube molds for your next promotion? We got some here for you!
Become your consumer’s hero brand by completing their drinking sessions. It’s not costly and a great investment to meet the demands of your target audience.
Add fun to the usual ice mold, and let your consumers involve their kids in ice cube making with this custom shaped silicone ice trays.
Gone are the days when your ice cubes are just “cubes.” Jazz up your branded merchandise with these guitar-shaped ice cubes. Read more below:
The distillery added another layer of marketing strategy to their free giveaway items. They used a custom liquor display.
What does this add? It helps differentiate Chandon from its competitors. It also conveys Chandon is not a basic off-the-shelf product. This helps the brand to be perceived with higher value. As a result, when comparing brands, consumers will be more inclined to pick Chandon.
Here are more POS display designs to keep your ideas rolling:
Complete the experience of going to a bar or use brand befitting colours through the bespoke display stands. Learn more from these two renowned liquor brands in France.
See how Glenmorangie made use of their custom POS display to resemble a luxury whiskey cabinet and how it effectively caught people’s curiosity.
Looking to generate impulse purchases with an eco-friendly, cost-effective and durable point of sale display material? We got you covered. Read about the creative ways you can use a pallet for your POS display below:
Both the POS display unit and free giveaway items have the accent colour yellow making them very pleasing to look at. Aside from matching it with Chandon’s brand, the bright and solid yellow against the dark colour of the bottle and muted white of the stand easily catches the eye of consumers.
Moreover, according to research, predicting consumer reaction to colour appropriateness is important, as well as the emotions the colour evokes. Since yellow is associated with warmth and happiness, using it as an accent colour fits perfectly with the sparkling wine product.
As we’ve seen, the promotional card is too small. Consumers must first look closer to see the free giveaway item. It can be a loss in sales if a consumer is in a hurry and only took one bottle. They wouldn’t be able to read the small card and partake in the giveaway.
Bigger and branded cardboard with a large design could help effectively convey the message. In turn, boosting sales.
Though it might cost more for production, putting the liquor merchandise with the product in a package can securely increase the percentage of sales.
This way, people can just opt to grab the product in branded packaging. If done right, it can better encourage impulse buying. Also saving them from the trouble of juggling two bottles with all of the other products they bought.
To better decide on your branded packaging, we have some blogs here to help you out!
As packaging is the first point of contact with your customers, it is important to plan it really well. Impress your consumers with this branded wine box.
Put your brand name in the spotlight and make it known to potential clients with this brilliant custom wine gift box!
Wanted something smaller but equally cool and unique? Why not try bottle neckers? Check them out below:
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People will always choose the ones that promise quality and Moet & Chandon made sure their display stand will promise just that.
Taking free gift promotion to the next level, Moet and Chandon gave us reasons to love their branded merch.
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Custom glasses and branded tote bags? Check this classy and practical promotion from Moet and Chandon!
Utilizing free giveaway items can already give you an edge against your competitors. However, if you consider various factors about what can catch people’s attention, what can make them feel valued and other reasons they might buy your product, your brand can have an even wider gap with others.
Additionally, if you use other marketing strategies such as a custom POS display unit, you’re doubling the percentage of consumer retention, sales and loyalty.
And this is where we come. With an extensive experience under our belt, ODM can help you create that wide gap against competitors. From giveaway ideas and liquor display ideas to branded merchandise and point of sale designs, we can get that covered for you.
We have an in-house team of talented designers, Mindsparkz, that will surely come up with a product design that is captivating and prompts consumers to action. We would love to work with you! Contact us today!
